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Duchovnosť v (re)interpretácii diel slovenskej literatúry

Duchovnosť v (re)interpretácii diel slovenskej...

E-book

E-book

Ivica Hajdučeková

The collection of studies included in the monographic publication Spirituality in the (Re)interpretation of Works of Slovak Literature was created and matured gradually, over the course of more than ten years (2003–2015).

Some of the studies were part of the defended dissertation Compositional and Semantic Specifics of Slovak Interwar Prose (Prešov 2005), others originated within scientific research (grant) projects, but all were refined against the background of specifying selected methodological approaches. The studies were gradually published in academic journals and scientific anthologies both in Slovakia and abroad (precise details are provided in the footnotes as well as in the editorial note).

In the monograph, they are arranged according to the period of their creation, not publication, in order to preserve the genesis of the author’s scientific research profile. Their arrangement also secondarily respects the analytical-interpretative intersections into the poetics of specific texts. This is why the works on Slovak interwar literature are presented first, followed by those focused on the works of Slovak realists.

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Výchova a vzdelávanie 2016: Pedagóg a jeho perspektívy v kontexte súčasnej edukačnej praxe

Výchova a vzdelávanie 2016: Pedagóg a jeho...

E-book

E-book

Renáta Orosová - Zuzana Boberová - Emília Marcinová (eds.)

Proceedings of Abstracts from the International Scientific Conference, 12–13 September 2016

The international scientific conference is focused on issues of education and upbringing within primary, secondary, and higher education, as well as school institutions, from the perspective of the educator. Emphasis is placed on the current state and prospects of educators in educational practice, pedagogical and sociological aspects of upbringing in fundamental educational and upbringing institutions, as well as current aspects of pre-service teacher training.

The conference is intended for researchers, young university teachers, doctoral students, as well as professional and pedagogical staff, with the aim of presenting the educator-teacher, social pedagogue, and special pedagogue-from a contemporary perspective, highlighting their essential cooperation in relation to education, and stimulating discussion on current issues in the presented areas of upbringing and education within the context of the present situation in the school system.

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Lectiones grammaticae Latinae I

Lectiones grammaticae Latinae I

E-book

E-book

Jana Balegová

The textbook Lectiones grammaticae Latinae I is primarily intended for first-year students specializing in Latin Language and Literature at the Faculty of Arts, Pavol Jozef Šafárik University in Košice.

It was created out of the practical need to provide students with easy electronic access to the grammar material covered in the order in which it appears in the lessons of the Latin exercise book used in the course.

For this reason, it also includes grammatical topics that go beyond Latin morphology, which forms the main content of the grammar course in the first year of study. However, if necessary, it can also be used by students of other study programs that include Latin as part of their curriculum.

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Občianstvo a občianska spoločnosť (Stav - Kontexty - Perspektívy)

Občianstvo a občianska spoločnosť (Stav -...

E-book

E-book

Gabriel Eštok - Renáta Bzdilová - Jakub Bardovič

Proceedings of the 4th Annual Scientific Conference of Students and Young Scholars, held on May 14 and 15, 2015, by the Department of Political Science, Faculty of Arts, Pavol Jozef Šafárik University in Košice, in cooperation with the civic association Res Publica, are part of the project VVGS-2014-214. Title: The Electoral Census in the 21st Century.

This proceedings volume is the result of the fourth conference of its kind, which provides a platform for the young scientific community to meet and discuss political issues of the Slovak Republic as well as the international political scene. Once again, it can be stated that the discussion was stimulating and of a high qualitative level. The selection of topics reflects the interests of the young scientific community.

The resulting publication discusses and analyzes a wide range of diverse problems and issues that the young scientific community in Central Europe addresses in connection with citizenship and civil society. Topics such as civil society; the relationship between citizen and state; the hypersocial networked society; the potential of civil society in reducing corruption in public administration under the conditions of the Slovak Republic; barriers to political participation-the electoral census and its historical context in Slovak conditions; dual citizenship; protection of human rights in a democratic society; motherhood; the position of women in Islam or the status of Jewish women; protection of victims of crime; women in revolutions or the role of women’s civic associations in the context of the Ukrainian crisis; Chinese interests in the Arctic or the issue of labor camps and human rights violations-all enrich this publication with perspectives and analyses from young people with strong scientific potential.

Our common goal is to stimulate interest in the study of a wide range of societal issues and to contribute our perspectives to attempts at solving the topics raised.

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Doktorandské Miscelaneá 3

Doktorandské Miscelaneá 3

E-book

E-book

Lukáš Šutor (ed.)

Contributions in the field of psychology address current issues such as normative beliefs and attitudes regarding alcohol consumption, the characteristics of loneliness, questions of pupil personality and the perception of teachers’ interaction styles. They also consider hyperexcitability (excessive psychological excitability), research theorems on injustice, and fundamental concepts and their theoretical connections in the field of self-regulation research within the context of executive functions.

In philosophy, the authors focus on selected aspects of works belonging to major currents of world philosophy (Heidegger, Wittgenstein, Plotinus, Descartes, Patočka).

In literary studies (Slovak studies), the topics include modeling the theme of death in prose texts, the depiction of technological progress in space science fiction films, and the translation work of K. Strmeň, Návštevy (Anthology of World Lyric Poetry).

In the field of social work, the authors present contributions on current trends in preventing burnout syndrome in helping professions, the use of logotherapy in foster care, certain factors enabling the emergence, development, and spread of socially pathological phenomena (“cyberbullying”), religiosity and the value of human life, and an empirical analysis of the competencies of social workers in institutional care for people with intellectual disabilities.

The political science contribution analyzes selected institutions and documents within the European system of human rights protection, while the British and American studies paper examines the relationship between metaphor and metonymy in the interpretation of the meaning of new English compounds.

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Podoby vnútorných i vonkajších faktorov zvládania záťaže z pohľadu teórie i praxe sociálnej práce

Podoby vnútorných i vonkajších faktorov...

E-book

E-book

Eva Žiaková

Proceedings from the Scientific Conference with International Participation held on November 27, 2015 in Košice

Stress is becoming a part of everyday life in developed societies, which negatively affects both the physical and mental state of individuals. The proceedings from the scientific conference with international participation, titled "Forms of Internal and External Factors in Coping with Stress from the Perspective of Theory and Practice in Social Work," are therefore dedicated to the issue of coping with stress from an interdisciplinary perspective.

It addresses the full spectrum of coping issues, ranging from the most internal, specifically defined factors of the C-system of coping in oncology patients, coping with burnout in helping professions, sociological contexts of oncological diseases, through the level of social support that provides individuals with space for managing stress, to the possibilities of coping with stressful situations in various areas of life.

Výzvy a perspektívy vnútornej a zahraničnej politiky

Výzvy a perspektívy vnútornej a zahraničnej...

E-book

E-book

Gabriel Eštok- Mária Hrehová- Jakub Bardovič (eds.)

Proceedings of the 3rd Annual Scientific Conference of Students and Young Researchers held on May 23, 2014, by the Department of Political Science, Faculty of Arts, Pavol Jozef Šafárik University in Košice

On May 23, 2014, the Department of Political Science at the Faculty of Arts, Pavol Jozef Šafárik University in Košice hosted a conference entitled “Challenges and Perspectives of Domestic and Foreign Policy.” This was the third conference for students and young researchers organized by the Department of Political Science in cooperation with the civic association Res Publica. The event featured numerous young people interested in contemporary political issues, each presenting on a topic related to domestic or foreign policy. It can be stated that these presentations were of a high professional standard and stimulated discussion on the topics and problems raised.

The publication you are holding is a collection of scholarly works by students and young experts who focused on a variety of subjects. Some authors addressed issues of foreign policy, particularly the analysis of selected countries’ policies (Slovak Republic, USA), examined the Iranian nuclear program, or explored the possibilities of federalizing Ukraine as a solution to the emerging situation. Another contribution offered a perspective on foreign policy from the viewpoint of Slovak emigrants in Australia. Despite the wide range of topics addressed in the individual contributions, a common denominator can be found: the effort to highlight a particular problem or propose its solution, thereby contributing to the fulfillment of the ideal of democracy, the improvement of policy-making and functioning, and, above all, making the world a better place for all of us.

Editors

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Interdisciplinárne konotácie ekologicko-etických koncepcií

Interdisciplinárne konotácie...

E-book

E-book

Ľubov Vladyková

The university textbook presents a panorama of ecological-ethical concepts - ecological ethics, as a possibility of cultural development and indicates the continuing search for relationships with the aim to recognize the importance of ethics and its influence on our understanding and our relationship with the natural world, including scenarios adequately reflecting human-nature interaction in all their complexity.

Special attention is paid to the question of internal evaluation of nature, human and non-human life, both at individual and holistic levels (biocentrism) and the value of physical elements of ecosystems (ecocentrism).

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Sociálna práca: formy, postupy a metódy

Sociálna práca: formy, postupy a metódy

E-book

E-book

Soňa Lovašová

In front of you is a textbook whose main aim is to introduce readers to the issues of methods, methodology, techniques, and research methodology in social work. The book is divided into four main sections, each arranged with a specific purpose. This arrangement is primarily based on the logical progression of the textbook’s content. The first part consists of chapters dealing with professional terminology, the development of social work methodology, and the classification of methods.

The second part focuses on research methods in social work, where the author devotes space to the methodology of social work research. The goal of these chapters is not to provide the reader with a comprehensive methodological minimum, but rather to orient them in the basic types of research and to demonstrate, step by step, how to create a research project. The third part presents an overview of the various forms of social work: social work with individuals, families, groups, communities, and society. Each of these chapters begins with a brief historical introduction to the topic. The final section of the textbook consists of chapters on working with aggression in social work practice and its various forms.

We believe that this textbook will be helpful to students in their studies and that its structure will appeal to readers.

Soňa Lovašová

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Vybrané kapitoly z biogeografie pre geografov

Vybrané kapitoly z biogeografie pre geografov

E-book

E-book

Dušan BarabasAlena Labunová

These study materials aim to provide basic information about biogeographical issues from a geographical perspective, i.e., a perspective focused primarily on the aspect of spatial differentiation of the biosphere. The basis for the division of the biosphere is its historical development, during which individual taxa and communities were formed.

The historical development of the biosphere did not occur under stable, constant conditions, but rather in ever-changing conditions caused by the position of our planet within the solar system, the position of the Earth's axis relative to the ecliptic, and also the position of the solar system within the galaxy. All changes in the Earth's position, together with the movement of continents (drift) and climate changes, created the prerequisites for the spatial expansion of the biosphere. The historical development of the biosphere, various perspectives, the hierarchical level of differentiation, and the causes of differentiation are incorporated in this study material, whose aim is to outline the basic principles of this division.

The goal is also to highlight certain differences in the understanding of terminology, as well as to point out some fundamental relationships operating within the landscape system in the broadest sense of the word. The section devoted to the ecological principles of the functioning and formation of the landscape system, according to MIČIAN and ZATKALÍK (1984), outlines the issues of understanding the terms ecosystem and geosystem. For this reason, the presented text includes chapters that attempt to explain the understanding and approach to some basic concepts.

These study materials are intended for students of single-subject, interdisciplinary, and supplementary studies as basic teaching material. By expanding the knowledge from this study material with further information, which is elaborated in more detail in the literature listed in the bibliography of this text, graduates will gain a comprehensive view of biogeographical issues.

Authors

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Roma Health Organizations Database

Roma Health Organizations Database

E-book

E-book

Kvetoslava Rimárová

This document is a part of the EU-funded project MEHO - Migrant and Ethnic Health Observatory and Slovak grant VEGA 1/4501/09.
This monograph includes a database of organizations dealing with Roma health and community issues and is part of the Interim Report 2007. The published monographs try to enclose all kinds of information about Roma health including organizations on national, international, governmental and non-governmental levels in Europe as well as international organizations such as WHO and UNDP. The views expressed in this monograph are those of the author and do not necessarily represent the views of the EU MEHO Project or Slovak grant VEGA 1/4501/09.
Kvetoslava Rimárová

English for Chemists

English for Chemists

E-book

E-book

Božena Velebná

The following material has been created during the two years of teaching English for Chemists at the Faculty of Science of the Pavol Jozef Šafárik University and is therefore designed to meet the needs of this course. The main motivation was the lack of appropriate materials, especially as the groups generally comprise students with a very diverse level of English. This diversity therefore became the main criterion determining both the form and the content of this text.

In the ten units that provide material for a one semester course, the emphasis is put on teaching the students vocabulary and terminology, which is introduced via authentic texts, depending on the topic of each unit. Students are encouraged to learn the meaning of new words in context. Grammar is included too, with the aim of demonstrating and explaining grammatical rules by means of examples taken directly from the texts. For the more advanced students, grammatical exercises in this material can serve for revision while the beginners might need more supplementary materials.

I hope that this material, the preparation of which has been a challenging as well as enjoyable experience will be useful for future teachers and the students of this course.

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English for Students of Geography and Ecology

English for Students of Geography and Ecology

E-book

E-book

Zuzana Buráková

The English language study materials are intended for students of geography and general ecology at the Faculty of Science of Pavol Jozef Šafárik University. Their aim is to broaden communicative language competencies at an intermediate level of English proficiency, with an emphasis on the students’ field of study.

The individual chapters are based on the need for specialization within the various natural science disciplines and on preparing students to present their academic results not only at home, but also abroad. The study material contains a variety of texts, quizzes, exercises, maps, etc., which further illustrate the issues relevant to the field.

This material is intended to serve as a foundation for the future creation of even more precise materials needed for teaching specialized foreign language courses.

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Ortuť v životnom prostredí ako rizikový faktor zdravia

Ortuť v životnom prostredí ako rizikový faktor...

€9.04
Availability: 10 In Stock

Tatiana Kimáková

Táto vedecká monografia je komplexnou vedeckou prácou zameranou na prítomnosť a pôsobenie ortuti v životnom prostredí, ale aj na rizikové faktory zdravia, ktoré sú s ňou spojené. Monografia predstavuje charakteristiku ortuti v multidisciplinárnom zábere, prezentuje využitie v priemysle a v zdravotníctve, popisuje negatívne vplyvy ortuti v životnom prostredí, na zdravotný stav obyvateľstva. Zároveň prináša návrhy a odporúčania pre rizikové skupiny ľudí. Súčasťou monografie je komplexný výskum koncentrácie ortuti vo vzorkách komodít domácej i zahraničnej produkcie a vo vzorkách rastlín pomocou atómového absorpčného spektrometra AMA 254. Vedecká monografia je vhodná pre vedeckú komunitu, študentov medicínskych, veterinárnych, prírodovedných a poľnohospodárskych odborov ako aj pre študentov verejného zdravotníctva všetkých troch stupňov vysokoškolského štúdia. Monografia je učená aj pre všetkých záujemcov z radov informovanej verejnosti.

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Teória práva

Teória práva

€14.47
Availability: 2 In Stock

Alexander Bröstl a kol.

Učebný text z teórie práva sa pokúša priblížiť a objasniť právo vo všetkých dôležitých javových formách predovšetkým študentom prvého ročníka právnického štúdia a má propedeutický charakter. Vychádza z historického vývoja názorov na pojem právo a zo skúmania jeho rôznych významov. Hľadá spoločné znaky a odlišnosti medzi právnymi normami a inými normami správania (morálka, spravodlivosť). Dôraz kladie na skúmanie práva ako súboru právnych pravidiel vydaných a uznaných legitímnou autoritou, záväzných pre všetky subjekty právnych vzťahov. Klasifikuje systém práva a jeho štruktúru. Od tvorby práva prechádza k prameňom práva, so zreteľom na systém práva Slovenskej republiky, ale aj Európskej únie. V nadväznosti na pramene práva predkladá analýzu právnych noriem: ich pojem, znaky, štruktúru, druhy a pôsobnosť. Právne vzťahy vo svetle ich predpokladov a prvkov chápe ako vzťahy upravované právnymi normami. S realizáciou a aplikáciou práva súvisí výklad práva, spojený s otázkami analógie v práve. Právna zodpovednosť je prezentovaná ako ústredná právna kategória vychádzajúca zo schopnosti (nevyhnutnosti) niesť následky svojho konania: predmetom pozornosti sú predovšetkým objektívna zodpovednosť a subjektívna zodpovednosť. Záverečná časť sa týka právneho štátu ako ideálneho „miesta deja“ vo vzťahu k opísaným formám práva a ich uskutočňovaniu, zaoberá sa historickým vývojom i súčasným stavom modelov Rechtsstaat – Rule of Law, ako aj princípmi ich fungovania. Učebný text má poskytnúť orientáciu v základných pojmoch a odkázať na bohaté zdroje odbornej literatúry, ktoré možno študovať paralelne.

Súmrak médií II

Súmrak médií II

E-book

E-book

Renáta Cenková - Lucia Jasinská(eds.)

Proceedings of the International Scientific Conference held on October 23 and 24, 2013 at Pavol Jozef Šafárik University in Košice

The presented proceedings, which are the outcome of the second edition of the international scientific conference "The Twilight of Media," organized by the Department of Mass Media Studies at the Department of Slovak Studies, Slavic Philologies and Communication, Faculty of Arts, Pavol Jozef Šafárik University in Košice, examine current issues in the media landscape from several perspectives.

They offer a representative overview by experts in media from Slovakia and abroad on the current state, primarily of electronic but also partially print media, and on upcoming trends in their development. The proceedings are thematically diverse and address questions from the fields of media, aesthetics, value aspects of media messages, media effects, and, for example, the influence of specific genres and their representative texts on the recipient.

At the same time, they cover the area of current media law as well as ethical standards and requirements placed on the text by its author or other professional media workers.

Editors

Súbor na stiahnutie (pdf)

Pravdepodobnosť v príkladoch
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Pravdepodobnosť v príkladoch

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Availability: 87 In Stock

Valéria Skřivánková 

Predložený učebný text sa pokúša ilustrovať možné aplikácie Teórie pravdepodobnosti na príkladoch z oblastí (vo fyzike, chémii,  biológii, ekonomike, finančníctve, atď.), ktoré sú spestrené o úlohy na hľadanie optimálnej stratégie.

Text je určený predovšetkým poslucháčom Prírodovedeckej fakulty UPJŠ, budúcim učiteľom matematiky, študentom odboru matematika a informatika prípadne iným záujemcom, ktorí budú aplikovať pravdepodobnostné metódy pri riešení reálnych problémov. Obsahom pokrýva prvú časť predmetu "Pravdepodobnosť a štatistika".

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Základné fyzikálne praktikum II.
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Základné fyzikálne praktikum II.

€10.55 €1.00 -€9.55
Availability: 21 In Stock

Peter Kollár a kol. 

Skriptá Základné fyzikálne praktikum II. sú určené pre študentov Prírodovedeckej fakulty UPJŠ v Košiciach študujúcich na študijných programoch fyzika a medziodborových programoch v kombinácii s fyzikou. Obsahom skrípt sú úlohy z elektriny, magnetizmu a optiky. Podľa študijných programov sú zaradené do 3.semestra bakalárskeho štúdia, v ktorom by už študenti mali mať absolvovaný predmet všeobecná fyzika II. (elektrina a magnetizmus). Súčasťou každej úlohy sú základné poznatky venované javom, ktoré sú obsahom samotnej úlohy.

Autori

Bioanorganická chémia I.
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Bioanorganická chémia I.

€12.27 €1.00 -€11.27
Availability: 50 In Stock

Mária Reháková 

Vysokoškolský učebný text určený pre poslucháčov vyšších ročníkov z bioanorganickej chémie. Štúdium bioanorganickej chémie si vyžaduje vedomosti z predchádzajúcich chemický disciplín nižších ročníkov - všeobecnej, anorganickej, organickej, fyzikálnej chémie a biochémie.

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Matematika pre nematematické odbory
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Matematika pre nematematické odbory

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Availability: 134 In Stock

Danica StudenovskáTomáš Madaras 

Táto publikácia je určená pre študentov nematematických odborov na Prírodovedeckej fakulte UPJŠ v Košiciach. Jej obsahom je látka preberaná v prvom semestri v rámci predmetu Matematika I..

Publikácia nadväzuje na učivo stredných škôl a nevyžaduje žiadne predbežné špeciálne znalosti. Môže slúžiť ako základ na ďalšie samostatné štúdium a môže byť užitočná aj pre iných záujemcov o matematiku a jej aplikácie.

Vyriešené príklady v jednotlivých kapitolách majú pomôcť čitateľovi pri zvládnutí štúdia. Tomu napomáhajú aj ilustratívne obrázky.

Autori

Zbierka úloh z matematiky pre nematematické odbory
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Zbierka úloh z matematiky pre nematematické odbory

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Availability: 45 In Stock

Danica Studenovská a kol. 

Táto zbierka úloh je určená poslucháčom Prírodovedeckej fakulty UPJŠ, ktorí sa v rámci predmetu Matematika I. zoznamujú s pojmami funkcie, limity, derivácie, integrálu a ich aplikáciami. Ide najmä o študentov nematematických odborov a učiteľských kombinácií, avšak táto zbierka je vhodná aj pre iných študentov a záujemcov o základy matematickej analýzy.

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Ecology I (General Ecology)
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Ecology I (General Ecology)

€11.35 €1.00 -€10.35
Availability: 70 In Stock

Igor HudecĽubomír Kováč 

The study course provides the basic knowledge on the fundamental parameters, relationships and processes in ecological sciences. Brief content: ecological factors and relations to environment (air, water, soil); influence of ecological factors upon organisms (morphological adaptations, behavioural responses); populations and communities (external and internal parameters of populations, population dynamics); ecosystems (impact assessment) and biomes (basic features and human impact); cycles (hydrologic, gaseous, sedimentation) of basic elements on Earth.  

Authors

Zbierka úloh z matematickej analýzy III.
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Zbierka úloh z matematickej analýzy III.

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Ondrej Hutník a kol. 

Zbierka úloh z matematickej analýzy III. je pokračovaním predchádzajúcich dvoch vydaných zbierok autorov Kulcsár a Kulcsárová. Táto časť obsahuje príklady na zopakovanie a precvičenie učiva stredných škôl, ako aj časti prvého semestra kurzu matematická analýza určeného pre študentov matematiky, fyziky, informatiky a učiteľského štúdia v kombinácii s matematikou. Zbierka môže tiež pomôcť všetkým učiteľom, ktorí chcú použiť rôzne úlohy vo svojom vyučovaní. Zbierka zahŕňa oblasť postupností reálnych čísel: aritmetické a geometrické postupnosti, všeobecne a rekurentne zadané postupnosti, nachádzajú sa tu úlohy na vyšetrovanie vlastností postupností (monotónnosť, ohraničenosť, konvergencia) a výpočet rôznych typov limít. Všetky zadané úlohy sú vyriešené na konci každej kapitoly s podrobným komentárom.

Autori

Strategický manažment vo verejnej správe
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Strategický manažment vo verejnej správe

€11.67 €5.84 -50%
Availability: 30 In Stock

Slávka Sedláková 

Význam strategického riadenia vo verejnej správe v súčasnosti neustále narastá. Strategický manažment je vedou a umením formulovať, implementovať a evaluovať rozhodnutia, ktoré pomôžu organizácii dosiahnuť dlhodobé ciele. Je to proces, ktorý zároveň zahŕňa formulovanie vízie, misie a cieľov organizácie. Dôležitú súčasť strategického manažmentu tvorí interná a externá analýza, ktorá je východiskom pre tvorbu a výber samotnej stratégie.

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Nanotechnology

Nanotechnology

€17.68
Availability: 58 In Stock

 Andrej Oriňak - Renáta Oriňaková - Andrea Fedorková

Nanotechnology represent the fastest developing science in the present. They are based on the technologies that enable the matter manipulation at atomic level. Nanotechnology offer prepartion of the new materials with unknown and very specific properties and functions.Recent nanotechnology still stay in formative phase of their development. But more and more they are visible with nano-specific phenomenons in the fundamental control of the properties as well mater behaviour. This is quite possible that without nanotechnology will not work any science to the future, moreover that science will not exist anymore. Nanotechnolgy will give a chance and force to transform world to more environmental and comfortable. Expected is expansion of the nanotechnolgy to molecular nanosystems – heterogenous nets, in which molecules and supramolecules work as the nanodevices. The computers and robots will be reduced to the small and ultrasmall dimensions. In medicine will foremost the application of nanotechnology in genetic therapy and elimination of ageing. Nanosurgery will work at molecular level, cancer cells will be identified early and filtered , then substituted with healthy and unchanged. It is necessary to inform university or high school students  about principles of nanotechnolgy, preparation of the nanostructures, functionality of them and to offer full representation about molecular systems and nanodevices; the methods of nanostructures characterization and about application in miniaturized systems. 

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Finančná analýza organizácie

Finančná analýza organizácie

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Eva Mihaliková - Zuzana Hrabovská

Nestálosť trhového prostredia môže ovplyvniť finančnú situáciu v podniku. Preto je základom jeho úspešnej adaptácie vykonávanie objektívnych finančných analýz a hodnotení vlastných finančných možností. Na základe toho je nevyhnutné poznať systém kvalitatívnych finančných ukazovateľov, prostredníctvom ktorých dokážeme posúdiť finančnú situáciu a výkonnosť. Učebné texty poukazujú aj na výpočet konkrétnych ukazovateľov, identifikáciu vzájomných vzťahov medzi ukazovateľmi a ich dynamiku, vyjadrujúcu tendencie vo vývoji finančnej situácie v časovom horizonte.

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Vybrané kapitoly z marketingu služieb a teritoriálneho marketingu
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Vybrané kapitoly z marketingu služieb a...

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Peter ČisárikZuzana Hrabovská 

Marketing bol donedávna spájaný s koncepciou ziskovosti a konkurencieschopnosti. V posledných rokoch sa však uplatňuje aj v organizáciách, ktoré nedosahujú zisk, ako napr. kultúrne a vzdelávacie inštitúcie, politické strany, dobrovoľné alebo charitatívne organizácie, ale aj pri propagovaní ľudí a ich názorov, udalostí a miest. Dôvodom je predovšetkým tlak na efektívnejšie využívanie verejných zdrojov, ako aj narastajúca konkurencia. Koncepcia marketingu územia ovplyvňuje tak názory na miesto pobytu, priemyselné a obchodné zóny, územie, cestovný ruch a územný imidž. Predložený vysokoškolský učebný text, slúži ako študijný materiál ponúkajúci základy marketingu aplikovaného pre oblasť služieb a pre oblasť teritória: je určený predovšetkým pre študentov voliteľných predmetov na Fakulte verejnej správy.

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Teórie správy, riadenia a byrokracie
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Teórie správy, riadenia a byrokracie

€11.57 €5.79 -50%
Availability: 41 In Stock

Bohuslava Mihalčová a kol.

Učebnica definuje rozdiely medzi správou a riadením, charakterizuje pojem byrokracia a pohľady na ňu. Ďalej podrobne rozoberá jednotlivé teórie týkajúce sa správy a riadenia, charakterizuje medzinárodný pohľad uplatňujúci sa aj vo verejnej správe a popisuje teórie financovania verejnej správy.

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