Konsenzuálne prostriedky alternatívneho riešenia sporov v správnom konaní

€9.30

Peter Molitoris

Hlavným cieľom predkladanej publikácie je podrobiť kritickej analýze možnosti využitia konsenzuálnych prostriedkov alternatívnych riešení sporov v oblasti verejnej správy, konkrétne v oblasti individuálnej rozhodovacej činnosti správnych orgánov - v správnom konaní.

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978-80-8152-467-7

Data sheet

Method of publication:
Printed publication
Author:
Peter Molitoris
Document type:
Monograph
Number of pages:
160
Year of publication:
2016
Edition:
1st edition
Publication language:
Slovak
Faculty:
Faculty of Public Administration
License:
Copyright

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Marketing bol donedávna spájaný s koncepciou ziskovosti a konkurencieschopnosti. V posledných rokoch sa však uplatňuje aj v organizáciách, ktoré nedosahujú zisk, ako napr. kultúrne a vzdelávacie inštitúcie, politické strany, dobrovoľné alebo charitatívne organizácie, ale aj pri propagovaní ľudí a ich názorov, udalostí a miest. Dôvodom je predovšetkým tlak na efektívnejšie využívanie verejných zdrojov, ako aj narastajúca konkurencia. Koncepcia marketingu územia ovplyvňuje tak názory na miesto pobytu, priemyselné a obchodné zóny, územie, cestovný ruch a územný imidž. Predložený vysokoškolský učebný text, slúži ako študijný materiál ponúkajúci základy marketingu aplikovaného pre oblasť služieb a pre oblasť teritória: je určený predovšetkým pre študentov voliteľných predmetov na Fakulte verejnej správy.

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