Marketing & Advertising (e-books)

E-book

Iveta Cimboláková, Richard Melichar

University textbooks include, expand and deepen knowledge in the field of management and marketing. Considering the development of the needs of continuous education and adaptation to changes in cooperation with the provision of effective integration and use of management and marketing in sports industries, this issue is highly topical. Inserting modern trends into university teaching texts creates their "otherness", they are a prerequisite for better understanding, knowledge and the contribution of not only theoretical knowledge, but also significantly contribute to practice itself. The publication is a useful source of information not only for bachelor's students at the Institute of Physical Education and Sport of the UPJŠ, but also for students of interdisciplinary study fields and specializations.

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E-book

Pellegrini François et al.

The guide forms part of the Pathway to Open Science collection by the French Ministry of Higher Education and Research. It addresses the specific challenges related to opening source code and software created and used in scientific research. It provides answers and tools that can be immediately implemented in practice.

You will find here the key to understanding the role of software in the open science ecosystem.

We hope this will encourage you to contribute your work to this effort and the long-term benefit of the academic community.

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