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Právo - obchod - ekonomika V.

Právo - obchod - ekonomika V.

E-book

E-book

Jozef Suchoža - Ján Husár - Regina Hučková (eds.)

Collection of Scientific Works

The scientific papers presented in this Collection are primarily the result of academic research conducted by experts working within the academic environment—particularly at Faculties of Law in the Slovak Republic and the Czech Republic, as well as by foreign experts, including those from Poland, the Russian Federation, Serbia, and others. In addition to academic contributions, this Collection also includes scientific and professional articles authored by legal practitioners, especially lawyers, notaries, and judges—not only from our own jurisdiction, but also judges from the General Court of the European Union. Contributions from professionals in the field of banking have also enriched this Collection. Moreover, the Collection provides space for aspiring scholars in the field of legal science, thereby combining timelessness with dynamism.

Given the diversity of the published contributions, it can be said that this Collection represents a connection between theory and practice, private and public law, as well as various branches of law. Nevertheless, the content of this Collection aligns with and reflects the central theme of the international symposium, namely: "CORPORATIONS – CONTRACTS – CODIFICATIONS – CONTEXTS." The individual sections of the Collection are interconnected and create a coherent whole, subsumed under a publication characterized by unity.

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Essentials of Language Typology

Essentials of Language Typology

E-book

E-book

Lívia Körtvélyessy

This university textbook explains to students enrolled in the course Linguistic Typology and Universals the basic terminology, theoretical approaches, and research methods. The textbook is divided into eleven chapters. Each chapter presents theoretical knowledge in an accessible manner, along with practical exercises aimed at developing students’ skills in the respective area.

The textbook covers the following topics: the subject and nature of linguistic typology, a brief history of this linguistic discipline, genealogical classification of languages, various approaches and main objectives of typology across different linguistic levels (phonology, morphology, syntax, and lexicon), as well as areal typology, complex issues of language universals, and the nature and essence of typologists’ work. Given the extensive research activities of linguists from the Department of British and American Studies at Pavol Jozef Šafárik University in Košice, the textbook also introduces students to the results achieved by these scholars in this rapidly developing field of linguistics.

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Cognitive neuroscience of auditory and cross-modal perception - Lectures and assignments

Cognitive neuroscience of auditory and...

E-book

Norbert Kopčo - Frederick Gallun - Beáta Tomoriová - Ľuboš Hládek(eds.)

Cognitive neuroscience is a fast developing scientific field which aims at uncovering the neural basis of human perception and cognition. To achieve this goal, cognitive neuroscience uses a variety of tools and approaches ranging from non-invasive brain imaging to psychophysics and neural modeling. Mastering such tools requires skills and knowledge from multiple scientific domains, including neurophysiology, cognitive psychology, and several computational fields.

Access on request via email: kogneuro (@) gmail.com

http://pcl.upjs.sk/workshopcd 

https://sites.google.com/site/kogneuro/

Obchodné záväzky: Všeobecná časť

Obchodné záväzky: Všeobecná časť

E-book

E-book

Dominika Zavadová(ed.)

Proceedings from the 3rd Student Symposium on Commercial Law

In November 2015, the third annual Student Symposium on Commercial Law took place at the university facility in Danišovce.

After two years of symposia focused on company law, the main topic of the third edition was the general part of commercial obligations law. This year as well, the goal of the student symposium remained to provide more space for students to formulate their own perspectives on current legal issues and to present the results of their own work.

The overarching topic made it possible to assign several current issues, allowing students to tackle problems they are likely to encounter in their future practice. The selected topics are not among those unanimously accepted by legal doctrine or established case law. On the contrary, the topics were deliberately chosen for the lack of sufficient domestic literary sources. As a result, processing the individual topics required more than just standard textbook or commentary knowledge.

The participating members of the department, both teachers and doctoral candidates, acted this year primarily as contact persons, rather than as consultants or supervisors of the students’ work. The primary purpose of the symposium at the faculty is to enable students interested in commercial law to develop their analytical and argumentative skills, as well as to express their personalities. We aim for students to develop not only professional knowledge but also personal skills-so-called soft skills-the art of presenting their own opinions and arguing persuasively.

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Medzinárodné daňové úniky a metódy ich predchádzania

Medzinárodné daňové úniky a metódy ich...

E-book

E-book

Peter Huba - Jozef Sábo - Martin Štrkolec

The presented monograph aims to provide an in-depth overview of the issue of international tax evasion, both in terms of its conceptual foundations and with regard to specific methods and schemes used to carry out tax evasion.

The members of the authorial team have also addressed questions of tax evasion in their previous works: "International Tax Evasion and Tax Havens" (JUDr. Jozef Sábo) and "Legal Aspects of the Elimination of Double Taxation and Prevention of Tax Evasion" (JUDr. Peter Huba).

This monograph represents a synthesis of the relevant research activities of the authorial team, enriched by the interdisciplinary dimension of the tax evasion problem. At the same time, it highlights those shortcomings that appear to be the most serious from the perspective of the risk of international tax evasion and base erosion in Slovakia. In this respect, a comparative perspective on the issue is presented, drawing extensively from American sources, mainly due to the high quality and long-standing research on international tax evasion in the United States.

The authorial team believes that this monograph will help to bring the issue of corporate income tax evasion closer to the professional public, and that it will receive attention equal to that given to VAT fraud and other pressing issues of current tax legislation.

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Histology (Practical lessons)

Histology (Practical lessons)

€9.26
Availability: 48 In Stock

Eva Mechírová - Iveta Domoráková

The content of this "Practical lessons" represents a record of the appearance, under the light microscope of the tissues, organs and systems of the human body. In addition, it provides visual guidelines during the practical phase of a histology course. It is hoped that this book will be especially useful to students to understand fully the microscopic structure of human tissues and organs.

Authors

Medzinárodné právo súkromné

Medzinárodné právo súkromné

€19.80
Availability: 1 In Stock

Natália Štefanková - Mária Sumková

Medzinárodné právo súkromné už neodmysliteľne patrí k právnym odvetviam, ktorých znalosť je nevyhnutným predpokladom pre plnohodnotné profesionálne vzdelanie právnika v modernej dobe. Táto publikácia je prejavom snahy o sprístupnenie kompletného obrazu slovenského medzinárodného práva súkromného s ohľadom na aktuálny právny stav nielen na úrovni slovenského právneho poriadku, ale aj na úrovni európskeho a medzinárodného práva. Otvára priestor pre objasnenie všetkých relevantných teoretických a praktických otázok, ktoré sa objavujú pri riešení súkromnoprávnych vzťahov s cudzím prvkom. Snahou autoriek bolo pripraviť odborný materiál, ktorý by bol adekvátnym sprievodcom určeným nielen študentom právnických fakúlt, ale aj odborníkom a profesionálom zaoberajúcim sa širokým spektrom otázok medzinárodnej súkromnoprávnej povahy v praxi. Publikácia vychádza z tradičného členenia slovenského medzinárodného práva súkromného na časť všeobecnú a osobitnú. Kniha ako prvá na Slovensku spracováva európske normy aplikovateľné od roku 2017.

Roma Health Organizations Database

Roma Health Organizations Database

E-book

E-book

Kvetoslava Rimárová

This document is a part of the EU-funded project MEHO - Migrant and Ethnic Health Observatory and Slovak grant VEGA 1/4501/09.
This monograph includes a database of organizations dealing with Roma health and community issues and is part of the Interim Report 2007. The published monographs try to enclose all kinds of information about Roma health including organizations on national, international, governmental and non-governmental levels in Europe as well as international organizations such as WHO and UNDP. The views expressed in this monograph are those of the author and do not necessarily represent the views of the EU MEHO Project or Slovak grant VEGA 1/4501/09.
Kvetoslava Rimárová

English for Chemists

English for Chemists

E-book

E-book

Božena Velebná

The following material has been created during the two years of teaching English for Chemists at the Faculty of Science of the Pavol Jozef Šafárik University and is therefore designed to meet the needs of this course. The main motivation was the lack of appropriate materials, especially as the groups generally comprise students with a very diverse level of English. This diversity therefore became the main criterion determining both the form and the content of this text.

In the ten units that provide material for a one semester course, the emphasis is put on teaching the students vocabulary and terminology, which is introduced via authentic texts, depending on the topic of each unit. Students are encouraged to learn the meaning of new words in context. Grammar is included too, with the aim of demonstrating and explaining grammatical rules by means of examples taken directly from the texts. For the more advanced students, grammatical exercises in this material can serve for revision while the beginners might need more supplementary materials.

I hope that this material, the preparation of which has been a challenging as well as enjoyable experience will be useful for future teachers and the students of this course.

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English for Students of Geography and Ecology

English for Students of Geography and Ecology

E-book

E-book

Zuzana Buráková

The English language study materials are intended for students of geography and general ecology at the Faculty of Science of Pavol Jozef Šafárik University. Their aim is to broaden communicative language competencies at an intermediate level of English proficiency, with an emphasis on the students’ field of study.

The individual chapters are based on the need for specialization within the various natural science disciplines and on preparing students to present their academic results not only at home, but also abroad. The study material contains a variety of texts, quizzes, exercises, maps, etc., which further illustrate the issues relevant to the field.

This material is intended to serve as a foundation for the future creation of even more precise materials needed for teaching specialized foreign language courses.

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Teória práva

Teória práva

€14.47
Availability: 2 In Stock

Alexander Bröstl a kol.

Učebný text z teórie práva sa pokúša priblížiť a objasniť právo vo všetkých dôležitých javových formách predovšetkým študentom prvého ročníka právnického štúdia a má propedeutický charakter. Vychádza z historického vývoja názorov na pojem právo a zo skúmania jeho rôznych významov. Hľadá spoločné znaky a odlišnosti medzi právnymi normami a inými normami správania (morálka, spravodlivosť). Dôraz kladie na skúmanie práva ako súboru právnych pravidiel vydaných a uznaných legitímnou autoritou, záväzných pre všetky subjekty právnych vzťahov. Klasifikuje systém práva a jeho štruktúru. Od tvorby práva prechádza k prameňom práva, so zreteľom na systém práva Slovenskej republiky, ale aj Európskej únie. V nadväznosti na pramene práva predkladá analýzu právnych noriem: ich pojem, znaky, štruktúru, druhy a pôsobnosť. Právne vzťahy vo svetle ich predpokladov a prvkov chápe ako vzťahy upravované právnymi normami. S realizáciou a aplikáciou práva súvisí výklad práva, spojený s otázkami analógie v práve. Právna zodpovednosť je prezentovaná ako ústredná právna kategória vychádzajúca zo schopnosti (nevyhnutnosti) niesť následky svojho konania: predmetom pozornosti sú predovšetkým objektívna zodpovednosť a subjektívna zodpovednosť. Záverečná časť sa týka právneho štátu ako ideálneho „miesta deja“ vo vzťahu k opísaným formám práva a ich uskutočňovaniu, zaoberá sa historickým vývojom i súčasným stavom modelov Rechtsstaat – Rule of Law, ako aj princípmi ich fungovania. Učebný text má poskytnúť orientáciu v základných pojmoch a odkázať na bohaté zdroje odbornej literatúry, ktoré možno študovať paralelne.

Katastrálny zákon s porovnaním úpravy v Českej republike

Katastrálny zákon s porovnaním úpravy v Českej...

€7.43
Availability: 1 In Stock

Jana Dráčová a kol.

Komentár zákona o katastri nehnuteľnosti a zápise vlastníckych a iných práv k nehnuteľnostiam, teda katastrálneho zákona, platného v Slovenskej republike je doplnený komentárom o porovnateľnej právnej úprave platnej v Českej republike. Tento komparatistický prístup umožňuje čitateľovi rozšíriť si znalosti z pozemkového práva o českú právnu úpravu a umožňuje aj dôslednejšie pochopenie a výklad jednotlivých právnych inštitútov upravených v platnom katastrálnom zákone. Pri jednotlivých ustanoveniach sú uvedené judikáty a to ako zo súdov v Slovenskej republike tak aj z Českej republiky. Na viacerých miestach je komentár doplnený o názory Úradu geodézie, kartografie a katastra SR uverejnené v Bulletine, ktorý tento úrad vydáva. Publikácia obsahuje aj vyhlášku, ktorou sa vykonáva katastrálny zákon a vyhlášku, ktorou sa vydáva Spravovací poriadok pre katastrálne úrady a správy katastra. V závere je uvedený stručný výklad o nadobúdaní vlastníckeho práva v Maďarsku.

Topografická anatómia ťažko prístupných a klinicky významných oblastí hlavy

Topografická anatómia ťažko prístupných a...

€27.70
Availability: 6 In Stock

Květuše Lovásová - Darina Kluchová

The surgical practice starts with detailed knowledge of anatomy. Even if anatomy of human body has not changed over the time, perfection and precision of surgical practice require precise knowledge of anatomical structures, their location, and topographical relationships. Everyone should be aware of the occurrence of possible variations as well. 

A prospective medical doctor should not rely on knowledge gained by studying models, schemes, and pictures, but should combine two types of learning: visual and didactic. Wide array of the visual learning development, considering vision alone, and a detailed and realistic approach to difficult access to structures of the human body are important precursors that create sufficient and quality knowledge needed for clinical practice and appropriate professional development. 

This publication maps all of the clinically significant and difficult approached areas of the head that are not normally prepared for practical exercises in anatomy because of the time and difficulties with the preparation. The colorful, detailed photodocumentation enriched by schemes and followed by procedure guide provides a view of structures until now only poorly documented. We sincerely hope that this monograph will fill the gap in medical literature offered in the market at present time.

Medical Biophysics: Practical Exercises

Medical Biophysics: Practical Exercises

€11.23
Availability: 19 In Stock

Michal Legiňa kol.

Progress in biology and medicine has always been significantly related to advances in physics. Not only has physics supplied instruments and methods of measurement that have led to many discoveries in physiology and medicine, but methods of physical research have changed many of the older approaches to the biologic sciences. Such circumstances have even led to development of a new scientific field: biophysics, which uses to a great extent physical instrumentation procedures applied to an experimental system. Because any instrument is an additional factor in any experimental system, it may affect the data. To interpret physical data on biological material correctly then, it is necessary to consider the characteristics of instrument response.

A practical course enables a student to acquire some skills, experience and methodological knowledge for performance of experiments and evaluation of measured data. Due to the fast development of instrumentation technology, it is not possible to teach every operation and procedure upon instruments we may use in a future. Besides the basic physical principles, the aim of a practical course is to point out some general rules and skills for instrument operation and for the interpretation of the measured values derived from such operation.

There are two kinds of lessons in practical courses. The first one focuses on laboratory measurements of some important physical quantities and the evaluation of the measured data. These measured quantities are components of the subject “medical biophysics” or of the phenomena studied. Experience provided in managing various scales and tables, as well as in the construction of tables and graphs is substantial. Lessons also enable students to repeat and to strengthen their knowledge of secondary school physics, which is useful for understanding of many phenomena studied in medical biophysics. The second kind of lesson provides experience with some of the diagnostic and therapeutic medical instruments, which can be seen in practical medicine.

The understanding of basic physical principles of corresponding instruments is both recommended and demanded. Theoretical preparation is not only an appropriate condition for the practical managing of the whole lesson, but also helps to avoid injury. This textbook, therefore, intends to help students in preparing for both the practical lessons and the final exam.

Authors

Textbook of practical physiology: part I - cardiovascular physiology

Textbook of practical physiology: part I -...

€11.50
Availability: 10 In Stock

Mária Pallayová - Štefan Kujaník

The “Textbook of Practical Physiology, Part I - Cardiovascular Physiology” by Mária Pallayová and Štefan Kujaník is a practical textbook of Human Physiology intended for English speaking medical students from general medicine and dentistry curricula.

The textbook covers basic principles in cardiovascular physiology and methods of the cardiovascular examination. Adequate knowledge of the cardiovascular physiology is important for the understanding of cardiovascular system function, as well as for the diagnosis and proper treatment of cardiovascular and other diseases. The practical tasks are constructed to facilitate knowledge acquisition and encourage students to develop practical skills, for instance the ability to follow experimental protocols, to work as part of a team, and to interpret data.

The textbook is written in English and comprises 91 pages in B5 format, grouped into twelve chapters. Each chapter is divided into six sections (Introduction, Principle, Importance, Materials, Procedure, and Protocol) to facilitate students’ understanding of the topics and assist them with preparation of the laboratory reports. The text is accompanied by explanatory figures, graphs, and tables that contribute to the learning experience.

Authors

Clinical Biochemistry

Clinical Biochemistry

€24.90
Availability: 48 In Stock

 Eva Ďurovcová - Mária Mareková 

The presented textbook is intended for students of general medicine and should support their knowledge about indication and interpretation of basic biochemical tests. Clinical biochemistry continues to be one of the most rapidly advancing areas of laboratory medicine, which in line with using of modern technology more and more emphasizes the evidence-based medicine in order to improve diagnosis and monitoring of patients. Selected topics have an ambition to outline and explain the most common issues of biochemical diagnosis of in internal medicine. Individual chapters are devoted to disorders of water, electrolyte and acid-base balance, kidney and liver disease, diabetes mellitus, and biomarkers used in the diagnosis of cardiac necrosis and heart failure. Given the limited range, the textbook merely summarizes the basic knowledge that students have obtained during the study of other subjects, such as medical biochemistry, pathophysiology and internal medicine, and emphasis is given to laboratory diagnosis in accordance with the newer guidelines of professional societies. We hope that the textbook will be helpful in the study of clinical subjects and encourage students' interest in laboratory medicine.

Authors

Basic Principles of Cardiac Surgery

Basic Principles of Cardiac Surgery

€13.16
Availability: 29 In Stock

František Sabola kol.

Although we are not really sure if “Love is coming from the Heart” and nor we know where “the Residence of Soul” is, we are still overwhelmed by its unprecedented effort to keep us alive. Our lives are nowadays fulfilled with enormous chances to satisfy our needs and wishes. Hand in hand is changing our way of life, the intake of calories is growing and the amount of physical activity decreasing. We live longer and maybe happier but our hearts
and vessels are like mirrors showing us how we live. Diseases of the Heart and vessels have become the number one cause of death in highly developed countries including our homeland.
Prevention of cardiovascular diseases has become and an important social and health care system issue. The knowledge requirement of basic principles of cardiology and heart surgery is increasing. Without an understanding of basic principles a good clinical practice is hardly possible.
Together with my Colleagues of Heart surgery department of VÚSCH and LF UPJŠ we prepared this short overview of basic knowledge about surgery of the human heart. We hope that reading it will be more an adventure than a painful journey. If you find some answers to your unanswered questions our effort was not a waste of time.

Authors

Pravdepodobnosť v príkladoch
  • On sale!
  • -€9.39

Pravdepodobnosť v príkladoch

€10.39 €1.00 -€9.39
Availability: 87 In Stock

Valéria Skřivánková 

Predložený učebný text sa pokúša ilustrovať možné aplikácie Teórie pravdepodobnosti na príkladoch z oblastí (vo fyzike, chémii,  biológii, ekonomike, finančníctve, atď.), ktoré sú spestrené o úlohy na hľadanie optimálnej stratégie.

Text je určený predovšetkým poslucháčom Prírodovedeckej fakulty UPJŠ, budúcim učiteľom matematiky, študentom odboru matematika a informatika prípadne iným záujemcom, ktorí budú aplikovať pravdepodobnostné metódy pri riešení reálnych problémov. Obsahom pokrýva prvú časť predmetu "Pravdepodobnosť a štatistika".

Autorka

Základné fyzikálne praktikum II.
  • On sale!
  • -€9.55

Základné fyzikálne praktikum II.

€10.55 €1.00 -€9.55
Availability: 21 In Stock

Peter Kollár a kol. 

Skriptá Základné fyzikálne praktikum II. sú určené pre študentov Prírodovedeckej fakulty UPJŠ v Košiciach študujúcich na študijných programoch fyzika a medziodborových programoch v kombinácii s fyzikou. Obsahom skrípt sú úlohy z elektriny, magnetizmu a optiky. Podľa študijných programov sú zaradené do 3.semestra bakalárskeho štúdia, v ktorom by už študenti mali mať absolvovaný predmet všeobecná fyzika II. (elektrina a magnetizmus). Súčasťou každej úlohy sú základné poznatky venované javom, ktoré sú obsahom samotnej úlohy.

Autori

Bioanorganická chémia I.
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  • -€11.27

Bioanorganická chémia I.

€12.27 €1.00 -€11.27
Availability: 50 In Stock

Mária Reháková 

Vysokoškolský učebný text určený pre poslucháčov vyšších ročníkov z bioanorganickej chémie. Štúdium bioanorganickej chémie si vyžaduje vedomosti z predchádzajúcich chemický disciplín nižších ročníkov - všeobecnej, anorganickej, organickej, fyzikálnej chémie a biochémie.

Autorka

Matematika pre nematematické odbory
  • On sale!
  • -€7.96

Matematika pre nematematické odbory

€8.96 €1.00 -€7.96
Availability: 134 In Stock

Danica StudenovskáTomáš Madaras 

Táto publikácia je určená pre študentov nematematických odborov na Prírodovedeckej fakulte UPJŠ v Košiciach. Jej obsahom je látka preberaná v prvom semestri v rámci predmetu Matematika I..

Publikácia nadväzuje na učivo stredných škôl a nevyžaduje žiadne predbežné špeciálne znalosti. Môže slúžiť ako základ na ďalšie samostatné štúdium a môže byť užitočná aj pre iných záujemcov o matematiku a jej aplikácie.

Vyriešené príklady v jednotlivých kapitolách majú pomôcť čitateľovi pri zvládnutí štúdia. Tomu napomáhajú aj ilustratívne obrázky.

Autori

Zbierka úloh z matematiky pre nematematické odbory
  • On sale!
  • -€7.79

Zbierka úloh z matematiky pre nematematické odbory

€8.79 €1.00 -€7.79
Availability: 45 In Stock

Danica Studenovská a kol. 

Táto zbierka úloh je určená poslucháčom Prírodovedeckej fakulty UPJŠ, ktorí sa v rámci predmetu Matematika I. zoznamujú s pojmami funkcie, limity, derivácie, integrálu a ich aplikáciami. Ide najmä o študentov nematematických odborov a učiteľských kombinácií, avšak táto zbierka je vhodná aj pre iných študentov a záujemcov o základy matematickej analýzy.

Autori

Ecology I (General Ecology)
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Ecology I (General Ecology)

€11.35 €1.00 -€10.35
Availability: 70 In Stock

Igor HudecĽubomír Kováč 

The study course provides the basic knowledge on the fundamental parameters, relationships and processes in ecological sciences. Brief content: ecological factors and relations to environment (air, water, soil); influence of ecological factors upon organisms (morphological adaptations, behavioural responses); populations and communities (external and internal parameters of populations, population dynamics); ecosystems (impact assessment) and biomes (basic features and human impact); cycles (hydrologic, gaseous, sedimentation) of basic elements on Earth.  

Authors

Zbierka úloh z matematickej analýzy III.
  • On sale!
  • -€12.62

Zbierka úloh z matematickej analýzy III.

€13.62 €1.00 -€12.62
Availability: 9 In Stock

Ondrej Hutník a kol. 

Zbierka úloh z matematickej analýzy III. je pokračovaním predchádzajúcich dvoch vydaných zbierok autorov Kulcsár a Kulcsárová. Táto časť obsahuje príklady na zopakovanie a precvičenie učiva stredných škôl, ako aj časti prvého semestra kurzu matematická analýza určeného pre študentov matematiky, fyziky, informatiky a učiteľského štúdia v kombinácii s matematikou. Zbierka môže tiež pomôcť všetkým učiteľom, ktorí chcú použiť rôzne úlohy vo svojom vyučovaní. Zbierka zahŕňa oblasť postupností reálnych čísel: aritmetické a geometrické postupnosti, všeobecne a rekurentne zadané postupnosti, nachádzajú sa tu úlohy na vyšetrovanie vlastností postupností (monotónnosť, ohraničenosť, konvergencia) a výpočet rôznych typov limít. Všetky zadané úlohy sú vyriešené na konci každej kapitoly s podrobným komentárom.

Autori

Strategický manažment vo verejnej správe
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  • -50%

Strategický manažment vo verejnej správe

€11.67 €5.84 -50%
Availability: 30 In Stock

Slávka Sedláková 

Význam strategického riadenia vo verejnej správe v súčasnosti neustále narastá. Strategický manažment je vedou a umením formulovať, implementovať a evaluovať rozhodnutia, ktoré pomôžu organizácii dosiahnuť dlhodobé ciele. Je to proces, ktorý zároveň zahŕňa formulovanie vízie, misie a cieľov organizácie. Dôležitú súčasť strategického manažmentu tvorí interná a externá analýza, ktorá je východiskom pre tvorbu a výber samotnej stratégie.

Autorka

Vybrané kapitoly z marketingu služieb a teritoriálneho marketingu
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  • -50%

Vybrané kapitoly z marketingu služieb a...

€22.08 €11.04 -50%
Availability: 27 In Stock

Peter ČisárikZuzana Hrabovská 

Marketing bol donedávna spájaný s koncepciou ziskovosti a konkurencieschopnosti. V posledných rokoch sa však uplatňuje aj v organizáciách, ktoré nedosahujú zisk, ako napr. kultúrne a vzdelávacie inštitúcie, politické strany, dobrovoľné alebo charitatívne organizácie, ale aj pri propagovaní ľudí a ich názorov, udalostí a miest. Dôvodom je predovšetkým tlak na efektívnejšie využívanie verejných zdrojov, ako aj narastajúca konkurencia. Koncepcia marketingu územia ovplyvňuje tak názory na miesto pobytu, priemyselné a obchodné zóny, územie, cestovný ruch a územný imidž. Predložený vysokoškolský učebný text, slúži ako študijný materiál ponúkajúci základy marketingu aplikovaného pre oblasť služieb a pre oblasť teritória: je určený predovšetkým pre študentov voliteľných predmetov na Fakulte verejnej správy.

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Teórie správy, riadenia a byrokracie
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Teórie správy, riadenia a byrokracie

€11.57 €5.79 -50%
Availability: 41 In Stock

Bohuslava Mihalčová a kol.

Učebnica definuje rozdiely medzi správou a riadením, charakterizuje pojem byrokracia a pohľady na ňu. Ďalej podrobne rozoberá jednotlivé teórie týkajúce sa správy a riadenia, charakterizuje medzinárodný pohľad uplatňujúci sa aj vo verejnej správe a popisuje teórie financovania verejnej správy.

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