Marketing a fundraising mimovládnych neziskových organizácií

E-book

Katarína Šiňanská

For a non-governmental organization to be successful, it must focus, among other things, on its main goal of spreading its vision and mission to another area. It can achieve success by increasing its visibility and raising awareness about its activities in society, sending a clear message, and maintaining transparency.

The monograph deals with specific areas in which non-profit NGOs are active, i.e. marketing and fundraising. Both these areas are of key importance for the NGO’s success, therefore they require particular attention. It is well known that NGOs lack proper support in Slovakia and their funding is insufficient given the demand for their services. NGOs therefore search for multiple sources of funding and use marketing as a tool.

The monograph explains the importance of NGOs in the non-profit sector and justifies the tools they employ when navigating the commercial space.

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Quantity

978-80-8152-957-3

Data sheet

Method of publication:
E-book (pdf)
Author:
Katarína Šiňanská
Document type:
Monograph
Number of pages:
83
Available from:
23.12.2020
Year of publication:
2020
Edition:
1st edition
Publication language:
Slovak
Faculty:
Faculty of Arts
- Free for download

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The first personal monograph, On the Lyrical Triptych of Maša Haľamová (Life and Work), by co-authors Ivica Hajdučeková and Iveta Bónová, presents the results of archival research and analytical-interpretative insights into the structure of poetic texts. Life events at key points (V znamení osmičiek, Domov na brehu jazera, V ruchu redakčnej práce, Fáza po Mladých letách) are reconstructed based on autobiographical memories, archival documents, personal correspondence, as well as unpublished or published articles and interviews. An intriguing perspective on the author´s work is offered by self-referential notes and a reconstruction of opinions on her poetics and the artistic value of her poetry from the years 1928 – 2017, as expressed by contemporary and modern literary critics. The reconstruction of the genesis of the poem Dar (Gift), which relates to her connections with A. Kostolný and E.B. Lukáč, revealed the underpinnings of poetic inspiration and confirmed the productivity of archival research and exegetical methods. The analytical-interpretative insight into lyrical triptych Dar – Červený mak – Smrť tvoju žijem, realized through a spectrum of differentiated spirituality and the method of hermeneutic reading with an emphasis on the function of polyvocality, demonstrated that meta-empirical reality is shaped through natural imagery and the function of allusion. Across the three poetry collections, the lyrical parable and the process of spiritualization or spiritual growth of the lyrical subject are depicted, emblemized by the red poppy, blooming limber pine, and flowering moss. In conjunction with the analysis of the rhythmic-melodic structure of free yet phonetically organized verse – utilizing not only the folkloric inspirations of folk songs and ballads but also the religious tradition of spiritual hymns, prayers, and psalms – which confirmed that the poet´s sense and sensitivity for the „colourfulness“ of sounds and the „melodiousness“ of tones contributed to the architectural formation of the final form. This form is inseparably infused with the meta-empirical dimension of spirituality (eisos – eidos – Logos).

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