Marketing a fundraising mimovládnych neziskových organizácií

E-book

Katarína Šiňanská

For a non-governmental organization to be successful, it must focus, among other things, on its main goal of spreading its vision and mission to another area. It can achieve success by increasing its visibility and raising awareness about its activities in society, sending a clear message, and maintaining transparency.

The monograph deals with specific areas in which non-profit NGOs are active, i.e. marketing and fundraising. Both these areas are of key importance for the NGO’s success, therefore they require particular attention. It is well known that NGOs lack proper support in Slovakia and their funding is insufficient given the demand for their services. NGOs therefore search for multiple sources of funding and use marketing as a tool.

The monograph explains the importance of NGOs in the non-profit sector and justifies the tools they employ when navigating the commercial space.

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Quantity

978-80-8152-957-3

Data sheet

Method of publication:
E-book (pdf)
Author:
Katarína Šiňanská
Document type:
Monograph
Number of pages:
83
Available from:
23.12.2020
Year of publication:
2020
Edition:
1st edition
Publication language:
Slovak
Faculty:
Faculty of Arts
- Free for download

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Evolučná etika – vybrané problémy a výzvy

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Ľubov Vladyková

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In social sciences in general, and in socio-biology and evolutionary psychology in particular, evolution has had great impact on our understanding of the genesis of culture. Evolutionary theories play a similar role within the theory of consciousness and of the mind (evolutionary epistemology). The interrelation between our evolutionary past and our sense of good and evil is also a subject of heightened interest in ethics; it has in fact become one of its challenges. The concept of evolution challenges the way we create thought patterns through which we understand, or hope to understand, ourselves and the world around us.

This monograph represents a general summary of selected issues in evolutionary ethics, touching upon various aspects of current research into evolutionary ethics and the related domains of evolution, science, ethics, and morals. Evolutionary ethics has become a project which presupposes that in order to understand the essence and basis of morals one must turn to the process of evolution of thought, and to the theories put forth by evolutionists, specifically evolutionary biologists.

The structure of this monograph, as well as its potential usefulness for research and education clearly show that the analysis of the problems discussed here has significant implications for domains far removed from the purely theoretical parts of moral philosophy or biology. The advantage of such discourse is that it enables the implementation of evolutionary ethics in social and ethical issues of public interest (for example Sex Literacy, Sex Education), and this should be recognised and welcome.

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