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  • Categories: Economics
  • Year of publication:: 2009
  • Year of publication:: 2013
  • Year of publication:: 2018
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Neuroveda a inteligentné systémy v markedtingu, manažmente a podnikaní

Neuroveda a inteligentné systémy v markedtingu,...

€26.49
Availability: 1 In Stock

Eva Hanuláková a kolektív

Publikácia sa venuje oblasti synergii neurovedy a inteligentných systémov, ktorá otvára nové perspektívy pre manažment, marketing a podnikanie. Pútavým spôsobom preniká do poznania mechanizmov ľudského myslenia a emócií, ktoré umožňuje navrhovať efektívnejšie stratégie riadenia, cielenejšie marketingové kampane a inovatívne podnikateľské modely. Inteligentné systémy zároveň poskytujú nástroje na spracovanie komplexných údajov, identifikáciu vzorcov správania a podporu rozhodovania v reálnom čase. Je koncipovaná ako odborný sprievodca problematikou využitia neurovied a inteligentných systémov v prostredí manažmentu, marketingu a podnikania. Obsahuje teoretické východiská, postupy a praktické odporúčania, ktoré môžu slúžiť ako podpora pre akademické štúdium aj pre aplikáciu v praxi.

Public Administration and Society 2/2025 (journal)

Verejná správa a spoločnosť 2/2025 (časopis)

E-book

E-journal

Michal Jesenko (vedecký redaktor)  Eva Mihaliková  Darina Koreňová(výkonné redaktorky)

Public Administration and Society is a scientific journal that publishes scholarly articles, discussion papers, and reviews focusing on theory and practice of Public Administration. The mission of the Journal is to publish significant results of scholarly research in the field of public administration and related disciplines that are connected with the study profile and scientific focus of the Faculty of Public Administration. The Scientific Journal is issued in electronic version.

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Jarná škola doktorandov 2025

Jarná škola doktorandov 2025

E-book

E-book

Monika Halánová (ed.)

V dňoch 26. – 29. mája 2025 sa bude v Starej Lesnej konať už 11. ročník celouniverzitného podujatia Jarná škola doktorandov UPJŠ. V rámci odborného programu odznie šesť plenárnych prednášok významných odborníkov z Univerzity Pavla Jozefa Šafárika a uskutočnia sa dva workshopy. Prezentovať výsledky svojej doterajšej vedeckovýskumnej práce bude spolu 52 doktorandov dennej formy štúdia, z toho 26 doktorandov v sekcii lekárskych a prírodných vied (Lekárska fakulta/Prírodovedecká fakulta) a 26 doktorandov v sekcii spoločenskovedných a humanitných vied (Právnická fakulta/Fakulta verejnej správy/Filozofická fakulta).

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Kognitívne, metakognitívne kompetencie a sebaregulácia v kontexte motivácie

Kognitívne, metakognitívne kompetencie a...

E-book

E-book

Margita MesárošováJozef BavoľárMiriam Slavkovská 

The current situation in the world education system, which declares the need to educate students for knowledge society, for improving the graduate employability is behind the motivation of authors to address competencies and key competencies for the knowledge society.

The authors present theoretical and empirical investigations based on the application of scientific methods of competency assessment and the use of contemporary scientific paradigms. The starting point is the concept of competencies in the context of current approaches of scientific psychology, which resonates in the official documents of the European Union and has been elaborated and enriched by the authors. The monograph focuses on a selected set of competencies, namely: competence to act as a self-regulated person, self-development, decision-making competencies, social and metacognitive competencies in the context of motivation. Knowledge about nature, the structure of competencies are presented, as well as their relations with personal and environmental variables.

The effort of the authors is also aimed at making available knowledge about the possibilities of assessing these competencies using current methods. Authors communicate the results of the creation and verification of competency assessment methods. The implementation of the research results presented in the monograph is perspective in the education and counseling of the target group of university students.

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Výzva a riziká spoločnosti v 21. storočí

Výzva a riziká spoločnosti v 21. storočí

E-book

E-book

Gabriel EštokGabriela SzabariováMatúš Béreš (eds.)

Presented publication is an outcome from the scientific conference for students and young scientists that took place on 12th and 13th May 2016 at the Department of Political science, Faculty of Arts, Pavol Jozef Šafárik University in Košice. The main aim of the presented is to bring up outcomes of research of young scientists and students from Slovakia, as well as from abroad. Many of the presented papers have become integral part of qualification theses of their authors.

This conference proceedings contains 22 papers in Slovak, Czech and English language thematically creating four different parts.

Papers regarding international relations or issues exceeding a level of state power are dealing with issues of globalization, counterculture, international terrorism, extremism and a role of the EU in the Arctic. Papers dealing with the situation in the Slovak republic and abroad cover reform of security in Slovakia and in Romania, issue of dealing with totalitarian history of the states of the Visegrad group as well as development of funding of education system in Slovakia since 1919. In case of authors focusing on the socio-political situation in Slovakia we can find papers analyzing role of a reeve in city of Košice, first great political conflict during a rule of Vladimír Mečiar in Slovakia, role of Roma population in political environment in Slovakia, but also those concerning local activist or action groups and examining attitude of nursing care students towards euthanasia. The conference proceedings contents also four papers regarding theoretical or philosophical issues.

Their authors focused on topic of social state, social equality, democratic theories and transformation of human nature in “post-human” era.

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Náhodné procesy a ich aplikácie

Náhodné procesy a ich aplikácie

E-book

E-book

Valéria SkřivánkováMartina Hančová

The publication is focused on discrete random processes, primarily on Markov chains, which have wide application in the field of economics and finance.

The textbook is divided into five chapters, the first of which serves as an introduction to random processes and provides definition, properties and classification of random processes in general. The second chapter discusses Markov chains with discrete time, including valuation of transitions between states and their optimal management. The third chapter focuses on special Markov chains with continuous time and emphasizes construction and solution to the system of Kolmogorov differential equations, which describe the dynamics of the process development. The last two chapters illustrate applications of Markov chains using examples of queuing system modeling and renewal theory.

Besides the explanation of basic terms, definitions and theorems with proofs, this textbook also provides number of solved examples to illustrate the discussed theory. Problem assignments are placed at the end of each chapter, so that readers can test their understanding of the content as they progress through the book. Solutions to all the problems and the list of references are provided at the end of the publication.

This textbook is primarily intented for students majoring in Economics and Financial Mathematics at the Faculty of Science of Pavol Jozef Šafárik University in Košice, and it covers content of the course “Random Proceses 1“ thought there. It might however serve also students from other schools in similar progams or professionals interested in this topic.

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Teória a prax verejnej správy (2018)

Teória a prax verejnej správy (2018)

E-book

E-book

Vladimíra Žofčinová (ed.)

Reviewed Proceedings of the 3rd Annual International Doctoral Student Conference, February 15, 2018

On February 15, 2018, the Faculty of Public Administration at Pavol Jozef Šafárik University in Košice hosted the second annual doctoral student conference on the theme of "Theory and Practice of Public Administration." For the first time, this academic event took on an international dimension, with participants from partner universities (faculties) in the Czech Republic and Poland, alongside representatives from six Slovak faculties.

The conference, following a brief opening session addressed by the Dean of the Faculty, Assoc. Prof. JUDr. Mária Hencovská, CSc., PhD, was organized into three sections: political science, legal, and socio-economic. Each presenter shared the results of their research, aligning with the title and content of their contribution. The event maintained a scientific-discussion format, with moderated discussions following each presentation or group of thematically related presentations.

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Komunikácia v organizácii

Komunikácia v organizácii

E-book

E-book

Helena Harausová

Communication is a significant and integral part of human existence. It also plays an important role in individual organizations, whether of a production or non-production nature. Without communication, it would not be possible to manage these organizations and achieve the set goals.

The aim of the scripts was to address the issue of communication and apply it to public administration organizations. The scripts begin by elaborating on the topic of information, which is an essential component of every communication process. The content of subsequent chapters focuses on the objectives and tasks of communication within an organization, various types of communication, barriers that may arise in communication, strategies for improving communication effectiveness in an organization, and specific communication strategies regularly encountered in different organizations.

Emphasis is also placed on the communication skills of managers, without which they would not be able to effectively manage the organization and lead their subordinates toward achieving organizational goals.

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Strategický manažment vo verejnej správe
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Strategický manažment vo verejnej správe

€11.67 €5.84 -50%
Availability: 30 In Stock

Slávka Sedláková 

Význam strategického riadenia vo verejnej správe v súčasnosti neustále narastá. Strategický manažment je vedou a umením formulovať, implementovať a evaluovať rozhodnutia, ktoré pomôžu organizácii dosiahnuť dlhodobé ciele. Je to proces, ktorý zároveň zahŕňa formulovanie vízie, misie a cieľov organizácie. Dôležitú súčasť strategického manažmentu tvorí interná a externá analýza, ktorá je východiskom pre tvorbu a výber samotnej stratégie.

Autorka

Pracovnoprávne vzťahy vo verejnej správe

Pracovnoprávne vzťahy vo verejnej správe

€11.02
Availability: 14 In Stock

 Vladimíra Žofčinová 

Predkladané vysokoškolské učebné texty tvoria základný učebný text, ktorý nemá ambíciu podať komplexný obraz pracovného práva. Z uvedeného dôvodu, pri tvorbe týchto učebných textov sa môže zdať, že niektoré kapitoly sú príliš stručné a iné neobvykle rozsiahle, vzhľadom na zameranie výučby predmetu Pracovnoprávne vzťahy vo verejnej správe v študijnom odbore Verejná politika a verejná správa. Zámerom autorky textu je uľahčiť pochopenie základných atribútov pracovného práva prostredníctvom identifikácie ťažiskových právnych inštitútov a právne významných väzieb medzi nimi s ohľadom na verejnoprávne zameranie.

Autorka

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