Neuroveda a inteligentné systémy v markedtingu, manažmente a podnikaní

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Eva Hanuláková a kolektív

Publikácia sa venuje oblasti synergii neurovedy a inteligentných systémov, ktorá otvára nové perspektívy pre manažment, marketing a podnikanie. Pútavým spôsobom preniká do poznania mechanizmov ľudského myslenia a emócií, ktoré umožňuje navrhovať efektívnejšie stratégie riadenia, cielenejšie marketingové kampane a inovatívne podnikateľské modely. Inteligentné systémy zároveň poskytujú nástroje na spracovanie komplexných údajov, identifikáciu vzorcov správania a podporu rozhodovania v reálnom čase. Je koncipovaná ako odborný sprievodca problematikou využitia neurovied a inteligentných systémov v prostredí manažmentu, marketingu a podnikania. Obsahuje teoretické východiská, postupy a praktické odporúčania, ktoré môžu slúžiť ako podpora pre akademické štúdium aj pre aplikáciu v praxi.

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Last items in stock

978-80-8305-229-1

Data sheet

Method of publication:
Printed publication
Authors:
Eva Hanuláková - Zoltán Goldensberg - Marek Kukura - Michael Šašky
Document type:
University Textbook
Number of pages:
272
Year of publication:
2025
Edition:
1st edition
Publication language:
Slovak
License:
Copyright

Specific References

MPN
303706

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