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  • Categories: Economics
  • Year of publication:: 2024
  • Year of publication:: 2024
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  • Year of publication:: 2025
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Neuroveda a inteligentné systémy v markedtingu, manažmente a podnikaní

Neuroveda a inteligentné systémy v markedtingu,...

€26.49
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Eva Hanuláková a kolektív

Publikácia sa venuje oblasti synergii neurovedy a inteligentných systémov, ktorá otvára nové perspektívy pre manažment, marketing a podnikanie. Pútavým spôsobom preniká do poznania mechanizmov ľudského myslenia a emócií, ktoré umožňuje navrhovať efektívnejšie stratégie riadenia, cielenejšie marketingové kampane a inovatívne podnikateľské modely. Inteligentné systémy zároveň poskytujú nástroje na spracovanie komplexných údajov, identifikáciu vzorcov správania a podporu rozhodovania v reálnom čase. Je koncipovaná ako odborný sprievodca problematikou využitia neurovied a inteligentných systémov v prostredí manažmentu, marketingu a podnikania. Obsahuje teoretické východiská, postupy a praktické odporúčania, ktoré môžu slúžiť ako podpora pre akademické štúdium aj pre aplikáciu v praxi.

Public Administration and Society 2/2025 (journal)

Verejná správa a spoločnosť 2/2025 (časopis)

E-book

E-journal

Michal Jesenko (vedecký redaktor)  Eva Mihaliková  Darina Koreňová(výkonné redaktorky)

Public Administration and Society is a scientific journal that publishes scholarly articles, discussion papers, and reviews focusing on theory and practice of Public Administration. The mission of the Journal is to publish significant results of scholarly research in the field of public administration and related disciplines that are connected with the study profile and scientific focus of the Faculty of Public Administration. The Scientific Journal is issued in electronic version.

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Jarná škola doktorandov 2025

Jarná škola doktorandov 2025

E-book

E-book

Monika Halánová (ed.)

V dňoch 26. – 29. mája 2025 sa bude v Starej Lesnej konať už 11. ročník celouniverzitného podujatia Jarná škola doktorandov UPJŠ. V rámci odborného programu odznie šesť plenárnych prednášok významných odborníkov z Univerzity Pavla Jozefa Šafárika a uskutočnia sa dva workshopy. Prezentovať výsledky svojej doterajšej vedeckovýskumnej práce bude spolu 52 doktorandov dennej formy štúdia, z toho 26 doktorandov v sekcii lekárskych a prírodných vied (Lekárska fakulta/Prírodovedecká fakulta) a 26 doktorandov v sekcii spoločenskovedných a humanitných vied (Právnická fakulta/Fakulta verejnej správy/Filozofická fakulta).

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Otvorená veda – Zdrojový kód a softvér

Otvorená veda – Zdrojový kód a softvér

E-book

E-book

Pellegrini François et al.

The guide forms part of the Pathway to Open Science collection by the French Ministry of Higher Education and Research. It addresses the specific challenges related to opening source code and software created and used in scientific research. It provides answers and tools that can be immediately implemented in practice.

You will find here the key to understanding the role of software in the open science ecosystem.

We hope this will encourage you to contribute your work to this effort and the long-term benefit of the academic community.

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Rozvíjanie zručností pre občiansku vedu u knihovníkov, vedeckých pracovníkov a verejnosti

Rozvíjanie zručností pre občiansku vedu u...

E-book

E-book

Jitka Stilund Hansen (ed.)

A practical guide designed to assist those organizing and participating in citizen science projects to get the most out of the experience. You will gain skills to ensure your project is well set up from the start, communicates effectively with stakeholders and citizens, manages its data and outputs, and overall ensures research benefits.

This guide was compiled by the LIBER Citizen Science Working Group and draws on generous contributions from the open science community. The Slovak Centre of Scientific and Technical Information (CVTI SR) provides this Slovak translation to promote awareness and development of citizen science within Slovakia’s academic and library communities, as well as civil society.

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PRÁVO – OBCHOD – EKONOMIKA XIII.

PRÁVO – OBCHOD – EKONOMIKA XIII.

E-book

E-book

Ján Husár - Regina Hučková (eds.)

Publication Law Business Economy XIII. is collection of international scientific works which contains scientific contributions of wide variety of branches of law, as well as related fields of scientific expertise. Among areas of issues which were discussed in this publication are questions of civil, commercial, tax, custom, competition, intellectual proporty, arbitration and corporate law, as well as other partial areas, including scientific works dealing with economic regulation and business and IT law. Entire publication is significant with richness of scientific contributions from various jurisdictions, because of renowed authors from various countries. Apart from theoretical contribution and expansion of current state of the art in submitted interdisciplinary area, solutions to legal problems were formulated at de lege ferenda level.

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