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  • Categories: Economics
  • Year of publication:: 2018
  • Year of publication:: 2019
  • Year of publication:: 2021
  • Year of publication:: 2021
  • Year of publication:: 2025
  • Year of publication:: 2025
  • Publication language:: Slovak
Neuroveda a inteligentné systémy v markedtingu, manažmente a podnikaní
Grada

Neuroveda a inteligentné systémy v markedtingu,...

€26.49
Availability: 1 In Stock

Eva Hanuláková a kolektív

Publikácia sa venuje oblasti synergii neurovedy a inteligentných systémov, ktorá otvára nové perspektívy pre manažment, marketing a podnikanie. Pútavým spôsobom preniká do poznania mechanizmov ľudského myslenia a emócií, ktoré umožňuje navrhovať efektívnejšie stratégie riadenia, cielenejšie marketingové kampane a inovatívne podnikateľské modely. Inteligentné systémy zároveň poskytujú nástroje na spracovanie komplexných údajov, identifikáciu vzorcov správania a podporu rozhodovania v reálnom čase. Je koncipovaná ako odborný sprievodca problematikou využitia neurovied a inteligentných systémov v prostredí manažmentu, marketingu a podnikania. Obsahuje teoretické východiská, postupy a praktické odporúčania, ktoré môžu slúžiť ako podpora pre akademické štúdium aj pre aplikáciu v praxi.

Jarná škola doktorandov 2025
ŠafárikPress - UPJŠ v Košiciach

Jarná škola doktorandov 2025

E-book

E-book

Monika Halánová (ed.)

V dňoch 26. – 29. mája 2025 sa bude v Starej Lesnej konať už 11. ročník celouniverzitného podujatia Jarná škola doktorandov UPJŠ. V rámci odborného programu odznie šesť plenárnych prednášok významných odborníkov z Univerzity Pavla Jozefa Šafárika a uskutočnia sa dva workshopy. Prezentovať výsledky svojej doterajšej vedeckovýskumnej práce bude spolu 52 doktorandov dennej formy štúdia, z toho 26 doktorandov v sekcii lekárskych a prírodných vied (Lekárska fakulta/Prírodovedecká fakulta) a 26 doktorandov v sekcii spoločenskovedných a humanitných vied (Právnická fakulta/Fakulta verejnej správy/Filozofická fakulta).

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Tréningový program Podnikni niečo!
ŠafárikPress - UPJŠ v Košiciach

Tréningový program Podnikni niečo!

E-book

E-book

Zuzana Kožárová

This methodological manual will help the actors of entrepreneurial education to implement the training program Do Something!, which was created as part of the dissertation thesis "Career adaptability of university students and its development" by Zuzana Kožárová, PhD. Training program develops students' entrepreneurial competence.

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Základy zdaňovania (v interakcii ekonómie a práva)

Základy zdaňovania (v interakcii ekonómie a práva)

E-book

E-book

Karolína Červená - Anna Vartašová

The scientific textbook in the form of an electronic interactive publication is intended for university students who are interested in an interdisciplinary view of taxation in the context of linking the basic theoretical knowledge in the field of law and economics related to taxation with an emphasis on application practice. The content of the textbook primarily covers general theoretical knowledge in the field of taxation in terms of their historical creation and characteristics in the scope of the legal and economic framework of tax system in general, as well as that currently applied in the Slovak Republic.

The textbook also includes pictures and graphs (listed in the appendix), which interactively complement the text part, as well as a set of questions in (in the context of the scope of particular chapters), whose task is to contribute to the fulfilment of didactic goals of the textbook.

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Rozvoj profesionálnych kompetentností
ŠafárikPress - UPJŠ v Košiciach

Rozvoj profesionálnych kompetentností

E-book

E-book

Denisa Rovenská

The textbook focuses on development of professional competencies and analyzes fields such as communication, leadership, goal setting, decision making, time management, teamwork, conflict and conflict strategies and stress management.

Particular chapters offer a summary of information needed to build a theoretical framework of the competencies along with various tasks or activities that should motivate to transform gained knowledge to practical level.

The professional competencies need to be developed and maintain in practical level, because this is the only way how to spread potential of knowledge and become truly competent in professional and private life, as well.

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Kognitívne, metakognitívne kompetencie a sebaregulácia v kontexte motivácie
ŠafárikPress - UPJŠ v Košiciach

Kognitívne, metakognitívne kompetencie a...

E-book

E-book

Margita Mesárošová - Jozef Bavoľár - Miriam Slavkovská 

The current situation in the world education system, which declares the need to educate students for knowledge society, for improving the graduate employability is behind the motivation of authors to address competencies and key competencies for the knowledge society.

The authors present theoretical and empirical investigations based on the application of scientific methods of competency assessment and the use of contemporary scientific paradigms. The starting point is the concept of competencies in the context of current approaches of scientific psychology, which resonates in the official documents of the European Union and has been elaborated and enriched by the authors. The monograph focuses on a selected set of competencies, namely: competence to act as a self-regulated person, self-development, decision-making competencies, social and metacognitive competencies in the context of motivation. Knowledge about nature, the structure of competencies are presented, as well as their relations with personal and environmental variables.

The effort of the authors is also aimed at making available knowledge about the possibilities of assessing these competencies using current methods. Authors communicate the results of the creation and verification of competency assessment methods. The implementation of the research results presented in the monograph is perspective in the education and counseling of the target group of university students.

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