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  • Categories: Economics
  • Year of publication:: 2011
  • Year of publication:: 2014
  • Year of publication:: 2021
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  • Year of publication:: 2025
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  • Year of publication:: 2025
Neuroveda a inteligentné systémy v markedtingu, manažmente a podnikaní

Neuroveda a inteligentné systémy v markedtingu,...

€26.49
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Eva Hanuláková a kolektív

Publikácia sa venuje oblasti synergii neurovedy a inteligentných systémov, ktorá otvára nové perspektívy pre manažment, marketing a podnikanie. Pútavým spôsobom preniká do poznania mechanizmov ľudského myslenia a emócií, ktoré umožňuje navrhovať efektívnejšie stratégie riadenia, cielenejšie marketingové kampane a inovatívne podnikateľské modely. Inteligentné systémy zároveň poskytujú nástroje na spracovanie komplexných údajov, identifikáciu vzorcov správania a podporu rozhodovania v reálnom čase. Je koncipovaná ako odborný sprievodca problematikou využitia neurovied a inteligentných systémov v prostredí manažmentu, marketingu a podnikania. Obsahuje teoretické východiská, postupy a praktické odporúčania, ktoré môžu slúžiť ako podpora pre akademické štúdium aj pre aplikáciu v praxi.

Public Administration and Society 2/2025 (journal)

Verejná správa a spoločnosť 2/2025 (časopis)

E-book

E-journal

Michal Jesenko (vedecký redaktor)  Eva Mihaliková  Darina Koreňová(výkonné redaktorky)

Public Administration and Society is a scientific journal that publishes scholarly articles, discussion papers, and reviews focusing on theory and practice of Public Administration. The mission of the Journal is to publish significant results of scholarly research in the field of public administration and related disciplines that are connected with the study profile and scientific focus of the Faculty of Public Administration. The Scientific Journal is issued in electronic version.

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Jarná škola doktorandov 2025

Jarná škola doktorandov 2025

E-book

E-book

Monika Halánová (ed.)

V dňoch 26. – 29. mája 2025 sa bude v Starej Lesnej konať už 11. ročník celouniverzitného podujatia Jarná škola doktorandov UPJŠ. V rámci odborného programu odznie šesť plenárnych prednášok významných odborníkov z Univerzity Pavla Jozefa Šafárika a uskutočnia sa dva workshopy. Prezentovať výsledky svojej doterajšej vedeckovýskumnej práce bude spolu 52 doktorandov dennej formy štúdia, z toho 26 doktorandov v sekcii lekárskych a prírodných vied (Lekárska fakulta/Prírodovedecká fakulta) a 26 doktorandov v sekcii spoločenskovedných a humanitných vied (Právnická fakulta/Fakulta verejnej správy/Filozofická fakulta).

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Tréningový program Podnikni niečo!

Tréningový program Podnikni niečo!

E-book

E-book

Zuzana Kožárová

This methodological manual will help the actors of entrepreneurial education to implement the training program Do Something!, which was created as part of the dissertation thesis "Career adaptability of university students and its development" by Zuzana Kožárová, PhD. Training program develops students' entrepreneurial competence.

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Základy zdaňovania (v interakcii ekonómie a práva)

Základy zdaňovania (v interakcii ekonómie a práva)

E-book

E-book

Karolína ČervenáAnna Vartašová

The scientific textbook in the form of an electronic interactive publication is intended for university students who are interested in an interdisciplinary view of taxation in the context of linking the basic theoretical knowledge in the field of law and economics related to taxation with an emphasis on application practice. The content of the textbook primarily covers general theoretical knowledge in the field of taxation in terms of their historical creation and characteristics in the scope of the legal and economic framework of tax system in general, as well as that currently applied in the Slovak Republic.

The textbook also includes pictures and graphs (listed in the appendix), which interactively complement the text part, as well as a set of questions in (in the context of the scope of particular chapters), whose task is to contribute to the fulfilment of didactic goals of the textbook.

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Ekonomické aspekty v územnej samospráve - Zborník abstraktov

Ekonomické aspekty v územnej samospráve -...

E-book

E-book

Eva Mihaliková (ed.)

Collection of Abstracts from the Scientific Correspondence Conference of the Faculty of Public Administration at UPJŠ in Košice

Presentation of work and scientific-research activities in the field of economics and management in theory and practice. The conference creates a space for mapping the current state and perspectives in assessing financial situations and in the process of measuring and managing performance in public administration organizations.

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Organizačné správanie - cvičebnica

Organizačné správanie - cvičebnica

E-book

E-book

Gabriela Kravčáková a kol.

University Exercise Book Organizational Behavior adds content as University Textbook with the same name and completes the overall view of the behavior of people in organizations with respect to the classical approaches and new trends on a subject.

The authors are university teachers, scientific researchers of two Slovak universities and two Czech universities and their texts formed the basis of analysis and comparison of theoretical knowledge of both home and foreign resources, research results, as well as monitoring requirements of practice imposed on the behavior of employees organizations. Submitted publication has 26 separate chapters focusing on work, personality, work groups and teams, team roles, communication organization, social, communication and management skills, social audit, job satisfaction and motivation, loyalty to the organization, organizational culture, social responsibility organization, talent management, performance management, learning and learning organization, negative phenomena at work, unemployment as a social problem, acceptance of risk in the organization, system of strategic tuning of organization and empirical social research. Each chapter contains a brief summary of the information on the chosen theme, theses and questions to replicate the tasks and activities in which there are used innovative and creative teaching methods (case studies, role playing, mental mapping, etc.)

With a view to increase the active participation of students or other participants, actors in addressing current issues and problems in practice. University Exercise Book may therefore serve not only as a teaching material for higher education, but also as a useful tool in various outdoor and indoor training activities in the process of learning in organizations, or. the interaction of academic theory and economic reality.

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