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  • Categories: Economics
  • Categories: Physical Education & Sport
  • Year of publication:: 2009
  • Year of publication:: 2014
  • Year of publication:: 2025
  • Year of publication:: 2025
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Neuroveda a inteligentné systémy v markedtingu, manažmente a podnikaní

Neuroveda a inteligentné systémy v markedtingu,...

€26.49
Availability: 1 In Stock

Eva Hanuláková a kolektív

Publikácia sa venuje oblasti synergii neurovedy a inteligentných systémov, ktorá otvára nové perspektívy pre manažment, marketing a podnikanie. Pútavým spôsobom preniká do poznania mechanizmov ľudského myslenia a emócií, ktoré umožňuje navrhovať efektívnejšie stratégie riadenia, cielenejšie marketingové kampane a inovatívne podnikateľské modely. Inteligentné systémy zároveň poskytujú nástroje na spracovanie komplexných údajov, identifikáciu vzorcov správania a podporu rozhodovania v reálnom čase. Je koncipovaná ako odborný sprievodca problematikou využitia neurovied a inteligentných systémov v prostredí manažmentu, marketingu a podnikania. Obsahuje teoretické východiská, postupy a praktické odporúčania, ktoré môžu slúžiť ako podpora pre akademické štúdium aj pre aplikáciu v praxi.

Public Administration and Society 2/2025 (journal)

Verejná správa a spoločnosť 2/2025 (časopis)

E-book

E-journal

Michal Jesenko (vedecký redaktor)  Eva Mihaliková  Darina Koreňová(výkonné redaktorky)

Public Administration and Society is a scientific journal that publishes scholarly articles, discussion papers, and reviews focusing on theory and practice of Public Administration. The mission of the Journal is to publish significant results of scholarly research in the field of public administration and related disciplines that are connected with the study profile and scientific focus of the Faculty of Public Administration. The Scientific Journal is issued in electronic version.

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Pohybové programy pre seniorov

Pohybové programy pre seniorov

E-book

E-publication

Agata Horbacz,Ján Junger

Ageing is an irreversible process and it is now widely accepted that we can purposefully affect a number of factors that influence ageing process and slow it down. We can attenuate the speed of this process by appropriate physical activity. Physical activity elements plays a key role in the primary and secondary prevention of the ageing population, in the treatment of various diseases and in eliminating their risk factors. Lecture notes provide information and recommendations for implementing exercise programs (EP) designed for seniors who are currently engaged in, or planning to engage in, physical activity (PA). At the same time, we aim to contribute to expanding knowledge in this field and to support the improvement of PA quality for individuals aged 60 and above. In the first part of the teaching materials, we describe the period of old age, its somatic characteristics, and the motor and functional capacities of seniors. We address the diagnostics of somatic traits, as well as motor and functional abilities, the benefits of physical activity in older age, and finally the principles and recommendations for designing exercise programs for seniors. In the following sections, we present implemented exercise programs for seniors and describe exercises that can help maintain or improve their physical abilities. The priority of this publication is to offer effective and safe exercises that promote health and physical activity. The content of the publication is supplemented with photographs and tables that enhance its practical applicability for students and instructors when designing exercise programs for seniors.

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Jarná škola doktorandov 2025

Jarná škola doktorandov 2025

E-book

E-book

Monika Halánová (ed.)

V dňoch 26. – 29. mája 2025 sa bude v Starej Lesnej konať už 11. ročník celouniverzitného podujatia Jarná škola doktorandov UPJŠ. V rámci odborného programu odznie šesť plenárnych prednášok významných odborníkov z Univerzity Pavla Jozefa Šafárika a uskutočnia sa dva workshopy. Prezentovať výsledky svojej doterajšej vedeckovýskumnej práce bude spolu 52 doktorandov dennej formy štúdia, z toho 26 doktorandov v sekcii lekárskych a prírodných vied (Lekárska fakulta/Prírodovedecká fakulta) a 26 doktorandov v sekcii spoločenskovedných a humanitných vied (Právnická fakulta/Fakulta verejnej správy/Filozofická fakulta).

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Telovýchovné lekárstvo

Telovýchovné lekárstvo

€39.99
Availability: 1 In Stock

Branislav Delej a kolektív

Na slovenskom trhu dlhodobo absentuje publikácia venovaná telovýchovnému lekárstvu pre pregraduálne aj postgraduálne vzdelávanie. Kolektív 20 autorov (ktorého viacerí autori sú členmi výboru Slovenskej spoločnosti telovýchovného lekárstva) pod vedením prezidenta Slovenskej spoločnosti telovýchovného lekárstva, prednostu Ústavu telovýchovného lekárstva Slovenskej zdravotníckej univerzity a dlhoročného lekára Slovenského olympijského tímu doc. MUDr. Branislavom Delejom, PhD., MPH pripravili novú publikáciu telovýchovného lekárstva, ktorá prezentuje najnovšie poznatky z uvedeného odboru. Publikácia je určená predovšetkým špecialistom – športovým lekárom, medikom pri vzdelávaní v predmete telovýchovné lekárstvo, pre lekárov pripravujúcich sa na atestáciu z telovýchovného lekárstva, ale aj pre iné klinické odbory. Z publikácie môžu čerpať pre svoje vzdelanie aj tréneri a samotní športovci. Vysoká odbornosť všetkých autorov, ktorí majú dlhoročné skúsenosti s prácou so športovcami v teréne, ambulanciách ale aj pri vedeckovýskumnej práci, zaručuje jedinečnú kvalitu a odbornosť publikácie. Je ojedinelou na odbornom trhu, ktorá tu roky absentovala. Okrem odbornej verejnosti bude prínosom aj pre všetkých, ktorí chcú zdravo aktívne žiť.

Determinanty kvality života seniorov

Determinanty kvality života seniorov

E-book

E-book

Ivan Uher

Aging of the population is a process typical for European Union countries. Issues of aging and the position of seniors in society are becoming permanently relevant in economic, psychological, ethical, cultural, health-social, and even philosophical dimensions. It involves the need to purposefully support health, but also to care for sick and dependent individuals, to improve their health status and their ability to function in society, to offer health-promoting programs, and to strive to extend their active age.

An active approach to health, health culture, and competence is currently becoming not only a societal obligation but primarily an individual one. In a societal sense, it involves the relevant and knowledgeable creation of conditions for the optimal influence of health determinants and a healthy lifestyle, while in an individual sense, it involves the formation, stabilization, and subsequent internalization of healthy lifestyle principles to reflect the potential, experience, age, and possibilities of the individual.

It is true that the defining position of individual responsibility and personal behavior primarily defines the need for purposeful and intentional health support.

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Vplyv silového a aeróbneho tréningu na redukciu podkožného tuku

Vplyv silového a aeróbneho tréningu na redukciu...

E-book

E-book

Alena Buková - Rastislav Feč

Physical activity is globally understood by the professional community as one of the most important factors in addressing public health prevention issues. Trends in modern lifestyles tend towards a sedentary way of life, both in the workplace and especially in leisure time.

A passive lifestyle thus affects the health of every individual. For many years, physical education experts have been appealing to the general public and pointing out the numerous risks associated with neglecting physical activity in any age category. One of the serious manifestations of a lack of physical activity is excessive weight gain. The ever-increasing prevalence of overweight and obesity, especially its occurrence in increasingly younger age categories, makes obesity one of the most serious risk factors and one of the biggest problems worldwide.

Its globalization is mainly caused by the consumption of high-energy foods and a lack of physical activity in daily routines. The rise in overweight and obesity is the result of an inadequate energy intake relative to its expenditure - insufficient physical activity

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Organizačné správanie - cvičebnica

Organizačné správanie - cvičebnica

E-book

E-book

Gabriela Kravčáková a kol.

University Exercise Book Organizational Behavior adds content as University Textbook with the same name and completes the overall view of the behavior of people in organizations with respect to the classical approaches and new trends on a subject.

The authors are university teachers, scientific researchers of two Slovak universities and two Czech universities and their texts formed the basis of analysis and comparison of theoretical knowledge of both home and foreign resources, research results, as well as monitoring requirements of practice imposed on the behavior of employees organizations. Submitted publication has 26 separate chapters focusing on work, personality, work groups and teams, team roles, communication organization, social, communication and management skills, social audit, job satisfaction and motivation, loyalty to the organization, organizational culture, social responsibility organization, talent management, performance management, learning and learning organization, negative phenomena at work, unemployment as a social problem, acceptance of risk in the organization, system of strategic tuning of organization and empirical social research. Each chapter contains a brief summary of the information on the chosen theme, theses and questions to replicate the tasks and activities in which there are used innovative and creative teaching methods (case studies, role playing, mental mapping, etc.)

With a view to increase the active participation of students or other participants, actors in addressing current issues and problems in practice. University Exercise Book may therefore serve not only as a teaching material for higher education, but also as a useful tool in various outdoor and indoor training activities in the process of learning in organizations, or. the interaction of academic theory and economic reality.

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Strategický manažment vo verejnej správe
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Strategický manažment vo verejnej správe

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Slávka Sedláková 

Význam strategického riadenia vo verejnej správe v súčasnosti neustále narastá. Strategický manažment je vedou a umením formulovať, implementovať a evaluovať rozhodnutia, ktoré pomôžu organizácii dosiahnuť dlhodobé ciele. Je to proces, ktorý zároveň zahŕňa formulovanie vízie, misie a cieľov organizácie. Dôležitú súčasť strategického manažmentu tvorí interná a externá analýza, ktorá je východiskom pre tvorbu a výber samotnej stratégie.

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