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  • Categories: Economics
  • Year of publication:: 2020
  • Year of publication:: 2023
  • Year of publication:: 2023
  • Year of publication:: 2025
  • Year of publication:: 2025
  • Publication language:: Slovak
Neuroveda a inteligentné systémy v markedtingu, manažmente a podnikaní
Grada

Neuroveda a inteligentné systémy v markedtingu,...

€26.49
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Eva Hanuláková a kolektív

Publikácia sa venuje oblasti synergii neurovedy a inteligentných systémov, ktorá otvára nové perspektívy pre manažment, marketing a podnikanie. Pútavým spôsobom preniká do poznania mechanizmov ľudského myslenia a emócií, ktoré umožňuje navrhovať efektívnejšie stratégie riadenia, cielenejšie marketingové kampane a inovatívne podnikateľské modely. Inteligentné systémy zároveň poskytujú nástroje na spracovanie komplexných údajov, identifikáciu vzorcov správania a podporu rozhodovania v reálnom čase. Je koncipovaná ako odborný sprievodca problematikou využitia neurovied a inteligentných systémov v prostredí manažmentu, marketingu a podnikania. Obsahuje teoretické východiská, postupy a praktické odporúčania, ktoré môžu slúžiť ako podpora pre akademické štúdium aj pre aplikáciu v praxi.

Jarná škola doktorandov 2025
ŠafárikPress - UPJŠ v Košiciach

Jarná škola doktorandov 2025

E-book

E-book

Monika Halánová (ed.)

V dňoch 26. – 29. mája 2025 sa bude v Starej Lesnej konať už 11. ročník celouniverzitného podujatia Jarná škola doktorandov UPJŠ. V rámci odborného programu odznie šesť plenárnych prednášok významných odborníkov z Univerzity Pavla Jozefa Šafárika a uskutočnia sa dva workshopy. Prezentovať výsledky svojej doterajšej vedeckovýskumnej práce bude spolu 52 doktorandov dennej formy štúdia, z toho 26 doktorandov v sekcii lekárskych a prírodných vied (Lekárska fakulta/Prírodovedecká fakulta) a 26 doktorandov v sekcii spoločenskovedných a humanitných vied (Právnická fakulta/Fakulta verejnej správy/Filozofická fakulta).

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Manažment a marketing v športe - vybrané kapitoly
ŠafárikPress - UPJŠ v Košiciach

Manažment a marketing v športe - vybrané kapitoly

E-book

E-book

Iveta Cimboláková - Richard Melichar

University textbooks include, expand and deepen knowledge in the field of management and marketing. Considering the development of the needs of continuous education and adaptation to changes in cooperation with the provision of effective integration and use of management and marketing in sports industries, this issue is highly topical. Inserting modern trends into university teaching texts creates their "otherness", they are a prerequisite for better understanding, knowledge and the contribution of not only theoretical knowledge, but also significantly contribute to practice itself.

The publication is a useful source of information not only for bachelor's students at the Institute of Physical Education and Sport of the UPJŠ, but also for students of interdisciplinary study fields and specializations.

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Učtovníctvo rozpočtových organizácií
ŠafárikPress - UPJŠ v Košiciach

Učtovníctvo rozpočtových organizácií

E-book

E-book

Eva Mihaliková

The presented publication offers an overview of accounting issues and is focused on bookkeeping in budgetary organizations established by municipalities and higher territorial units. The introduction points out the basic principles of accounting and the need for harmonization. It then focuses on the specifics of financing in self-governing budgetary organizations and their accounting representation.

Subsequent sections are dedicated to individual accounting classes, where basic concepts are defined and entries of selected accounting cases are explained. The final part covers the accounting closing, which defines activities related to closing the accounting period and highlights the process of preparing the financial statements.

Budgetary organizations belong to public administration entities that prepare only individual financial statements, which, however, are included in the consolidated financial statements of their founder. Following from this, the concluding subchapters are also devoted to a brief explanation of the essence of consolidation, the need for audits, and the methods of disclosing data from financial statements.

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Manažment ľudských zdrojov
ŠafárikPress - UPJŠ v Košiciach

Manažment ľudských zdrojov

E-book

E-book

Gabriela Kravčáková - Dominika Bernátová

The textbook addresses the issue of Human resource management and is intended for students and professionals. The purpose of the textbook is to present current knowledge about human resource management, a description of personnel processes and characteristics of personnel work methods so that the student can apply them in practice.

Text also focuses on personnel practice in state government institutions. The textbook contains ten chapters. The introductory part deals with the theoretical background and the contribution of human resource management to the organisation's success. Subsequently, individual personnel processes are processed. Attention is also paid to the use of modern technologies and artificial intelligence in personnel processes.

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Teória a prax verejnej správy (2020)
ŠafárikPress - UPJŠ v Košiciach

Teória a prax verejnej správy (2020)

E-book

E-book

Milan Douša - Tatiana Gmitrová - Oskar Tóth - Matúš Vyrostko (eds.)

Peer-reviewed proceedings of contributions from the 5th year of the doctoral students' scientific conference, February 6, 2020

The dynamically evolving contemporary society creates expectations and demands among citizens for public administration to be efficient, reliable, open, professional, and fast. New theories of knowledge, in connection with constant changes, must also include practical application and reflection of these characteristics in the public administration system in practice. For this reason, it is important to pay attention to new approaches from both theoretical and practical perspectives to the application of modern public administration in the conditions of the V4 countries.

Given that public administration is an interdisciplinary scientific discipline that utilizes knowledge from a wide range of scientific fields and thus enables a comprehensive approach to solving problems of modern public administration, the peer-reviewed proceedings of contributions from the doctoral students' scientific conference are divided into three sections: socio-economic, political science, and legal. The sections eruditely respond to current public administration problems from both theoretical and practical perspectives.

PhDr. Milan Douša
Chairman of the Organizing Committee

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