Slovenčina
Manažment a marketing v športe - vybrané kapitoly
E-book
Iveta Cimboláková - Richard Melichar
University textbooks include, expand and deepen knowledge in the field of management and marketing. Considering the development of the needs of continuous education and adaptation to changes in cooperation with the provision of effective integration and use of management and marketing in sports industries, this issue is highly topical. Inserting modern trends into university teaching texts creates their "otherness", they are a prerequisite for better understanding, knowledge and the contribution of not only theoretical knowledge, but also significantly contribute to practice itself.
The publication is a useful source of information not only for bachelor's students at the Institute of Physical Education and Sport of the UPJŠ, but also for students of interdisciplinary study fields and specializations.
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