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  • Categories: Economics
  • Year of publication:: 2013
  • Year of publication:: 2015
  • Year of publication:: 2025
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Neuroveda a inteligentné systémy v markedtingu, manažmente a podnikaní

Neuroveda a inteligentné systémy v markedtingu,...

€26.49
Availability: 1 In Stock

Eva Hanuláková a kolektív

Publikácia sa venuje oblasti synergii neurovedy a inteligentných systémov, ktorá otvára nové perspektívy pre manažment, marketing a podnikanie. Pútavým spôsobom preniká do poznania mechanizmov ľudského myslenia a emócií, ktoré umožňuje navrhovať efektívnejšie stratégie riadenia, cielenejšie marketingové kampane a inovatívne podnikateľské modely. Inteligentné systémy zároveň poskytujú nástroje na spracovanie komplexných údajov, identifikáciu vzorcov správania a podporu rozhodovania v reálnom čase. Je koncipovaná ako odborný sprievodca problematikou využitia neurovied a inteligentných systémov v prostredí manažmentu, marketingu a podnikania. Obsahuje teoretické východiská, postupy a praktické odporúčania, ktoré môžu slúžiť ako podpora pre akademické štúdium aj pre aplikáciu v praxi.

Public Administration and Society 2/2025 (journal)

Verejná správa a spoločnosť 2/2025 (časopis)

E-book

E-journal

Michal Jesenko (vedecký redaktor)  Eva Mihaliková  Darina Koreňová(výkonné redaktorky)

Public Administration and Society is a scientific journal that publishes scholarly articles, discussion papers, and reviews focusing on theory and practice of Public Administration. The mission of the Journal is to publish significant results of scholarly research in the field of public administration and related disciplines that are connected with the study profile and scientific focus of the Faculty of Public Administration. The Scientific Journal is issued in electronic version.

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Jarná škola doktorandov 2025

Jarná škola doktorandov 2025

E-book

E-book

Monika Halánová (ed.)

V dňoch 26. – 29. mája 2025 sa bude v Starej Lesnej konať už 11. ročník celouniverzitného podujatia Jarná škola doktorandov UPJŠ. V rámci odborného programu odznie šesť plenárnych prednášok významných odborníkov z Univerzity Pavla Jozefa Šafárika a uskutočnia sa dva workshopy. Prezentovať výsledky svojej doterajšej vedeckovýskumnej práce bude spolu 52 doktorandov dennej formy štúdia, z toho 26 doktorandov v sekcii lekárskych a prírodných vied (Lekárska fakulta/Prírodovedecká fakulta) a 26 doktorandov v sekcii spoločenskovedných a humanitných vied (Právnická fakulta/Fakulta verejnej správy/Filozofická fakulta).

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Komunikácia v organizácii

Komunikácia v organizácii

E-book

E-book

Helena Harausová

Communication is a significant and integral part of human existence. It also plays an important role in individual organizations, whether of a production or non-production nature. Without communication, it would not be possible to manage these organizations and achieve the set goals.

The aim of the scripts was to address the issue of communication and apply it to public administration organizations. The scripts begin by elaborating on the topic of information, which is an essential component of every communication process. The content of subsequent chapters focuses on the objectives and tasks of communication within an organization, various types of communication, barriers that may arise in communication, strategies for improving communication effectiveness in an organization, and specific communication strategies regularly encountered in different organizations.

Emphasis is also placed on the communication skills of managers, without which they would not be able to effectively manage the organization and lead their subordinates toward achieving organizational goals.

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Organizational Behavior

Organizational Behavior

E-book

E-book

Gabriela Kravčáková a kol.

The second revised and extended edition of University textbook Organizational Behavior is the work of an international team of authors. University teachers of two Slovak universities and two Czech universities are the authors of this book. Problem areas of organizational behavior and its processing comprehensively was the intention of the authors. University textbook is complemented by 10 chapters, other chapters are significantly revised. University textbook is thematically divided into five parts. The first part treats the issue of organizational behavior as a discipline. Organizational behavior is theoretically defined, there is indicated the subject matter of the discipline, relationship with other sciences, historical and scientific foundations of organizational behavior. There are also presented knowledge about formal organizations and bureaucracy. Final of the first part is dedicated to social science research and social audit in organizations. The second part is called Individual aspects of organizational behavior and there are included themes as personality, work and its role in human life, job satisfaction, work motivation and loyalty of employees. This part is complemented by the issue of personality, competency and power of manager and career issues. Interpersonal interaction and group processes in an organization is the name of the third part of the book. It includes the chapters as working group, team and team roles, leadership and its impact on human personality, communication, performance management, friendships and loneliness in the organization. This section was complemented by the issue of interculturar communication in the international organizational context, conflicts in the workplace and workplace misbehavior. Fourth, complemented part is called Resources and means of ensuring employees and there are included themes such as external and internal mobility of workers, personal marketing, and unemployed as a potential source of workforce and talent management. The fifth part is called The organization as a culture and organizational dynamics. Authors included topics such as organizational culture, social responsibility of organizations and added the themes ethics on workplace, change management and radical change – reengineering. University textbook presents current theoretical knowledge and also the results of relevant research. Contents of chapters are complemented by practical examples of organizations. There are included questions for reflection and tasks at the end of each chapter. Tasks that help students and professional public apply the theoretical knowledge to solve practical problems. This University textbook comes with support KEGA no. 013-UPJŠ 4/2013 titled Organizational Behavior - University textbook for the compulsory subject of the new study program.

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Pracovnoprávne vzťahy vo verejnej správe

Pracovnoprávne vzťahy vo verejnej správe

€11.02
Availability: 14 In Stock

 Vladimíra Žofčinová 

Predkladané vysokoškolské učebné texty tvoria základný učebný text, ktorý nemá ambíciu podať komplexný obraz pracovného práva. Z uvedeného dôvodu, pri tvorbe týchto učebných textov sa môže zdať, že niektoré kapitoly sú príliš stručné a iné neobvykle rozsiahle, vzhľadom na zameranie výučby predmetu Pracovnoprávne vzťahy vo verejnej správe v študijnom odbore Verejná politika a verejná správa. Zámerom autorky textu je uľahčiť pochopenie základných atribútov pracovného práva prostredníctvom identifikácie ťažiskových právnych inštitútov a právne významných väzieb medzi nimi s ohľadom na verejnoprávne zameranie.

Autorka

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